7 user 2 critic

O Negócio 

Karin, Magali and Luna are three call girls, who decide to apply some marketing knowledge on the world's oldest profession.
4,093 ( 66)




4   3   2   1  
2018   2016   2014   2013  
7 wins & 3 nominations. See more awards »




Series cast summary:
Rafaela Mandelli ...  Karin / ... 51 episodes, 2013-2018
Juliana Schalch ...  Luna / ... 51 episodes, 2013-2018
Michelle Batista ...  Magali Becker / ... 51 episodes, 2013-2018
Gabriel Godoy ...  Oscar 50 episodes, 2013-2018
Guilherme Weber ...  Ariel Vidal 50 episodes, 2013-2018
Eduardo Semerjian Eduardo Semerjian ...  César 44 episodes, 2013-2018
Johnnas Oliva ...  Yuri 38 episodes, 2013-2018
João Gabriel Vasconcellos ...  Augusto 38 episodes, 2013-2016
Kauê Telloli Kauê Telloli ...  Tomás Zanini / ... 37 episodes, 2014-2018
Cris Bonna Cris Bonna ...  Isabel de Andrade / ... 26 episodes, 2013-2018
Aline Jones Aline Jones ...  Mia 25 episodes, 2016-2018
Einat Falbel ...  Sonia Lemos (Secretária) / ... 23 episodes, 2013-2018
João Côrtes ...  Eric 21 episodes, 2016-2018


Marketing is the soul of any business. When Karin finds her career is at a crossroads, she joins forces with Luna and Magali to make big changes in their chosen profession. These three women decided to go into the oldest profession in the world while benefiting from modern marketing. They become escorts, who are ready to act like business women. The series THE BUSINESS describes how Karin swaps her old manager for two stunning female partners and sets out to build up her own substantial clientele. After all, every man is a potential customer. Using the same market tools as the major companies, the girls decide to take the marketing expression "Change desire into necessity" very seriously. In order to do this, they will apply various strategies, from making alliances with bridal stores to offer their services in bachelor parties, to deliver vouchers at airports to ease the discomfort of those experiencing delays in their flights. Their objective will be to ensure the loyalty of an ... Written by HBO Latin America

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Comedy | Drama


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Did You Know?


Zanini is drinking grappa always from the same shape of glass wherever he is, either at home or in the bar he is regular. See more »

User Reviews

Takes 5 episodes to get hooked.
4 March 2020 | by duffy74-210-123110See all my reviews

I was about to give up on this series until Ep6 of Season 1 when it FINALLY started getting interesting. If I'd had something better to binge on, I would've given up on a series that slow to build. Don't be mislead by the suggestion here that it contains explicit sex. It doesn't. Yes, there's lots of nudity but only from the waist-up, and it's always pretty much the same scenario. The drama makes it worth sticking with, however. All the girls look good and drama is pepped up also by generous touches of comedic dialogue--if you're not opposed to reading subtitles. I'd give it a 10 only if it was as sexy as Satisfaction from AU Cinemax.

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Release Date:

18 August 2013 (USA) See more »

Also Known As:

O Negócio See more »

Filming Locations:

São Paulo, São Paulo, Brazil

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