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O Negócio 

Karin, Magali and Luna are three call girls, who decide to apply some marketing knowledge on the world's oldest profession.
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1 win & 3 nominations. See more awards »


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Series cast summary:
Rafaela Mandelli ...  Karin / ... 38 episodes, 2013-2018
Juliana Schalch ...  Luna / ... 38 episodes, 2013-2018
Michelle Batista ...  Magali Becker / ... 38 episodes, 2013-2018
Eduardo Semerjian Eduardo Semerjian ...  César 36 episodes, 2013-2018
Gabriel Godoy ...  Oscar 29 episodes, 2013-2018
Guilherme Weber ...  Ariel Vidal 29 episodes, 2013-2018
João Gabriel Vasconcellos ...  Augusto 26 episodes, 2013-2016
Aline Jones Aline Jones ...  Mia 24 episodes, 2016-2018
João Côrtes João Côrtes ...  Eric 21 episodes, 2016-2018
Einat Falbel ...  Sonia Lemos (Secretária) / ... 19 episodes, 2013-2014
Johnnas Oliva ...  Yuri 18 episodes, 2013-2014
Kauê Telloli Kauê Telloli ...  Zanini / ... 16 episodes, 2014-2018
Cris Bonna Cris Bonna ...  Mãe Luna 16 episodes, 2013-2018


Marketing is the soul of any business. When Karin finds her career is at a crossroads, she joins forces with Luna and Magali to make big changes in their chosen profession. These three women decided to go into the oldest profession in the world while benefiting from modern marketing. They become escorts, who are ready to act like business women. The series THE BUSINESS describes how Karin swaps her old manager for two stunning female partners and sets out to build up her own substantial clientele. After all, every man is a potential customer. Using the same market tools as the major companies, the girls decide to take the marketing expression "Change desire into necessity" very seriously. In order to do this, they will apply various strategies, from making alliances with bridal stores to offer their services in bachelor parties, to deliver vouchers at airports to ease the discomfort of those experiencing delays in their flights. Their objective will be to ensure the loyalty of an ... Written by HBO Latin America

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Comedy | Drama


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Release Date:

18 August 2013 (Brazil) See more »

Also Known As:

El Negocio See more »

Filming Locations:

São Paulo, São Paulo, Brazil

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Zanini is drinking grappa always from the same shape of glass wherever he is, either at home or in the bar he is regular. See more »

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User Reviews

Sex and Brazil
24 April 2017 | by Ana_BananaSee all my reviews

It looks well done and rather classy, despite its theme, and is a more direct and impudent version of 'Sex and The City' (three female friends and their sexual adventures and careers). The show is easy on the eye due to both filming and the actresses, yet some of the characters' reactions look strangely childish (maybe that was supposed to be the comedic part). It has its dramatic overtones, more or less stressed, and besides glamorizing vice and crime, the business part gradually grows in importance along the seasons. Oh the things people do for the money...

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