Take a captivating ride through nearly 150 years of entertaining history and present-day story of the world's largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the... See full summary »
Michael John Warren
Charlene de Carvalho-Heineken,
Yeah, because everyone is buying $15 six-packs. sure.
Rebuilding the economy? small craft brewers aren't 0.001% of the US economy. craft dog food is a bigger business.
And I am sorry but this is a really poor historical context. The consolidation fo the once highly local beer brewing sector has more to do with retail channels that effect everything from toys to potato chips than it does with the nonsense in this "documentary."
The snobbishness of this "documentary" is telling. As if everyone is a $100k a year professional buying craft beer and this means the average joe should turn their back on reasonably priced beer?
Lastly many of these "craft" beers are palatable because of massive unnatural intervention to stabilize and uniformalize the product. For goodness sakes coors and budwieser a have more "craft" and are made more simply and naturally than half these "craft" beers.
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