I make my own beer and have done so for several years, so this documentary about the growing craft brewing craze in the States is the sort of things that I should love...but I didn't. Now I am not saying it's a bad film but I didn't learn a whole lot nor will most viewers. Instead, they hear story after story about folks and their passion to brew...which is nice but didn't sustain and entire film. And, if I make beer and felt Luke-warm about it, imagine how the average viewer who is NOT a craft beer fan will feel about it!
The film interviews many folks...ranging from tiny startups to successful microbreweries to mega-breweries like Sam Adams and Sierra Nevada. Along with this, there is a lot of loud folksy music...which to me was a bit invasive. Instead of watching this, just go out and find yourself a good microbrew and enjoy.
Overall, mildly interesting and mildly inspiring.
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