The organization Brand New-U identifies networks of IDENTICALS - people who walk like you, talk like you, but are walking through different, better lives - and helps their customers make a life upgrade: eliminating the better-life donor, and relocating their client to that brand new life. Slater seems to have the perfect life, the perfect job and the perfect girlfriend. But when Slater's girlfriend is abducted by Brand New-U, and a corpse left in her place, he is forced to become an Identical. As he moves through a series of parallel lives, he becomes more and more obsessed with finding his girlfriend, but what he must find in the end is himself.
In the near future, a couple have a romantic evening destroyed when a swat team visit them in the night and forcibly abduct the woman. The man is left alone but discovers that one of the attackers inexplicably has his girlfriend's face. This leads him to a high-tech company called Brand New-U.
This psychological sci-fi film deals with ideas of identity. It's not in all honesty always easy keeping track of what is going on as doppelgangers interact with each other and things get a little confusing, so it is a film that could potentially improve on a second viewing. The first impression, however, is a film that looks very beautiful at times but which is on the whole rather cold and unengaging. The central relationship is very important to the film as it underpins everything, yet we never get very involved with the characters meaning it is difficult caring much about their plights. The somewhat deliberate slow-pacing doesn't necessarily help very much either, with some scenes playing out far too long. But as I said, it is visually very beautiful at times with some great use of colour. So it has this on its side, while there does seem to be some interesting elements working their way in the background. But it was all a little too ponderously told for my personal liking.
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