The organization Brand New-U identifies networks of IDENTICALS - people who walk like you, talk like you, but are walking through different, better lives - and helps their customers make a life upgrade: eliminating the better-life donor, and relocating their client to that brand new life. Slater seems to have the perfect life, the perfect job and the perfect girlfriend. But when Slater's girlfriend is abducted by Brand New-U, and a corpse left in her place, he is forced to become an Identical. As he moves through a series of parallel lives, he becomes more and more obsessed with finding his girlfriend, but what he must find in the end is himself.
How on earth can this crapfest be currently averaging 7.3/10?
Seriously, IMDb's reputation is damaged beyond repair if garbage like this achieves such a high score, causing those who still trust the site to waste their time and money sitting through such an inane and pointless excuse of a movie.
So the production team summoned all their friends and relatives, urging them to clog IMDb with their 10/10 ratings, betraying those of us who actually care about honest recommendations.
Gaming the system this way is only hurting the art of cinematography.
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