Critic Reviews



Based on 32 critic reviews provided by
Every trope, twist, and trick of the genre is up for skewering in the comedy, but the film keeps things light and smart, never dipping into darkness or crass jokes. It’s funny because it’s clever, but it’s also never cruel.
The best gag comes from rom-com world’s cloying PG-13-ness.
Isn’t It Romantic walks the line between subversive and sendup. It gleefully makes fun of the well-known tropes of romantic comedies, while also satisfying our desire to delight in said tropes.
It’s a feature-length in-joke for fans who will always pause if My Best Friend’s Wedding pops up during a lazy Saturday afternoon channel-surfing session, but who ultimately consider rom-coms a slightly shameful guilty pleasure.
In a fun, glossy take down of age-old genre tropes, Rebel Wilson wakes up in an alternate universe, dominated by romantic comedy cliches.
For all its winking jabs, this blend of giddy bits and teachable moments eventually follows the same old playbook.
There’s not much kick to Isn’t It Romantic, even after it goes over the rainbow. It gets by, and commercially it may well be a modest hit — but has more to do with Valentine’s Day timing than the film itself.
While there’s virtually no risk that “Isn’t It Romantic” will make you to love your favorite rom-coms any less, Strauss-Schulson hasn’t figured out how to have his cake and eat it, too — to look down on the very confection he’s so busy peddling.
The film’s reliance on conventions even as it snickers at them gives it the faint air of a con.
Wilson, letting the strain show the way a hundred other funny folks expected to “save” a flimsy comedy built around them have before her, has never seemed more out of her depth.

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