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For centuries, Bordeaux has assumed a mythical status in the world of fine wine as a leitmotif of wealth, power and influence, but its prosperity has always been linked to the capricious nature of markets and the shifting fortunes of global economies. Now change is coming to Bordeaux, with traditional customers like the US and the UK falling away, as China's new rich push prices to stratospheric levels. The demand is unprecedented, but the product is finite and this new client wants it all. Will the China market be the bubble that never bursts or the biggest threat yet to Bordeaux's centuries old reputation?Written by
I have consumed, studied, taught and debated the topic for almost 30 years now. I love the stuff. But... watching this film reminded me how wound up we wine-people are in our own world.
Although I found the documentary interesting and important to know, I also recognise that this film grossed less than US$10,000- at the box office. Now, I don't know what the budget was to make this film, but who in their right mind thought that this would be a good idea for a theatrical release? I'm guessing that enough people got together and convinced themselves that this would work. And secured enough funding from (almost surely) a wealthy wine-lover.
No rational film producer would ever have looked at the script and gone 'Yeah, images of French châteaux, and celebrities in the wine field will be a huge hit! Let's get Rusty to narrate and we've got it made!!!'
If you're just starting to develop an interest in wine, this should be mandatory watching. Enthusiasts already know most of the content, and will probably bemoan the lack of further detail. But if wine isn't your thing, you'll really wish you'd spent the 75 minutes on another film.
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