Integrity. For those of us who venture into the realm of entertainment, integrity is our anchor. It is the solid force that grounds us in an environment designed for the flight of mind. But to achieve "success", a price must be paid, a barter made. The principal of equivalent exchange: "In order to gain something, one must exchange something of equal value". In this industry, a lot of artists put up their self worth as collateral as they gamble with their with their hearts for a chance to play the odds and attain fortune and fame. In this dangerous game, however, the house always wins. So if you leverage your soul in exchange for a shot at the dream, be sure to aim true or else rue the day when the devil comes to claim his due.