Reincarnated

Hip Hop legend Snoop Dogg teamed up with VICE on a spiritual journey to Jamaica to reflect on his past career, including his failures, loves, regrets and losses. With this journey, Snoop intends to reincarnate himself as a Pop Reggae artist by immersing himself in Rastafari, exploring musical and religious histories deeply rooted in Jamaica. His pilgrimage begins with a jaunt to a mountain-side ganja farm run by Rastas, revealing the underbelly of the Jamaican drug market. Snoop then heads down to the troubled areas of Trenchtown and Tivoli Gardens; revealing a neglected ghetto population and rampant police brutality following the exile of drug lord Chris "Coke" Dudus. Snoop also stops by the famous Alpha Boys School for an impromptu jam session. A school which has seen countless Reggae musicians pass through its youth orchestra. Snoop allows unprecedented access to his inner-workings as he makes his new album with Diplo and Angela Hunte, author of the smash hit song Empire State Of Mind. He candidly speaks about the death of his best friend, Nate Dogg and the influence this has had on the tone of his new album; moving away from the superficial and towards a lyrical manifestation of peace, love, and hardships. Snoop also discusses his newly mended relationship with his wife and college sweetheart Shante. His journey culminates in a visit to Bob Marley's Rasta temple, inhabited by the Nyabinghi Rastas. Snoop is reincarnated with the the same name Nyabinghi bestowed upon Bob Marley; forever solidifying Snoops embodiment of the legionary Jamaican artist and his connection to the Rastafarian community. He leaves behind his days as a Gangsta Rapper and reemerges as an avatar for peace. This is not a Cheech & Chong movie in Jamaica; it's an intimate, expositional portrayal of the life and times of a conflicted artist striving for light and mental emancipation in a world of darkness. —VICE Staff