Film trailers have to be loud, aggressive and exciting. But what if the movie itself is neither?
Bwooommmm. Honk! Ratatatatat. A hushed voice: “You don’t know what’s coming”. Ominous silence. Bwoommmmm. Honk! Brahhmmm.
See related The Snowman review
By now, the conventions of the modern movie trailer - all rapid-fire editing, loud whooshing and parping noises and ominous portent - have become as established as the oft-lampooned ones we used to get back in the 1980s. The ones that always began, “He was a man on the edge...”, or “In a world...", or a variant thereof.
In fact, trailers for mainstream movies are now so standardised and formulaic that Red Letter Media was able to put together an eight-minute video made of nothing but cliched shots from blockbuster movie promos, and it looked almost indistinguishable from the real thing.
In the 21st century, film trailers