The series hits its stride with a well researched and presented case
For the past two parts of this series I have felt like it was an introduction that I was watching as it showing "inspiration" and "homage" within pop culture of modern music and film. It was a nice couple of films but seemed a bit empty and lacking in point and telling us stuff that is generally just known. It seemed that more was there to be had here but the films weren't getting to it. Thankfully this third film sees a lot more of a case being made and a much more interesting structure. Of clips of the Matrix being used alongside scenes from other films is one thing, but here we see the idea of copying and transformation as driving forces in creation.
Ferguson picks many examples from history to rattle through quickly, helping him establish his case that there is no sudden perfect invention and, without taking someone else's ideas and playing with it to make it better, then how can things work? The centre piece of the film looks at the computer designed by Xerox and how that was then transformed in many ways by Apple to take something that was a genuine leap forward and then make it moreso. It is very well presented and, as well as being interesting it also feeds back into the bigger point Ferguson is making.
While he still shows up at the end to ask for support, the post-credits sequence is still interesting as it focuses on the material a little more and has very little "if you liked this please put some coins in the hat". It remains very professionally produced and edited but most importantly this third film really is the first of the series that clearly puts an agenda on the table and builds a case around it in a way that I found interesting and thought-provoking. The fourth film promises a question to be asked now that we have established our case and I do very much look forward to that.
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