Rich Cahill is a tattoo artist, painter, musician, and protester. After starting a successful chain of tattoo shops called Immortal Ink, Rich has sold his business to start a fresh art studio and tattoo shop in Frenchtown, New Jersey where he can express himself in his own unique way. Featuring interviews with Rich, his clients, Frenchtown residents, fellow tattoo artists, and even Frenchtown's chief of police (also a client). This piece is captivating for tattoo aficionados and art fans alike, and attracts more than just artists with his charisma, personality, and interesting talents. This film stands out from a genre over-saturated with drama and 'reality' with it's focus on the art and truly unique cinematography, and a diverse soundtrack featuring music by Rich himself and other bands he is associated with.