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Design & Thinking (2012)

A documentary on design thinking and its impact on society and businesses.


Mu-Ming Tsai


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Credited cast:
Sal Alito Sal Alito ... Himself
Sara Beckman Sara Beckman ... Herself (archive footage)
George Beylerian George Beylerian ... Himself
Andrew Brandeis Andrew Brandeis ... Himself
Tim Brown Tim Brown ... Himself
Matthew Cheney Matthew Cheney ... Himself
Brooke Estin Brooke Estin ... Herself
Dan Formosa Dan Formosa ... Himself
Molly Fuller Molly Fuller ... Herself
Stephen Gibbs Stephen Gibbs ... Himself
Sarah Stein Greenberg Sarah Stein Greenberg ... Herself
Richard Grefé Richard Grefé ... Himself
David Kelley David Kelley ... Himself
Roger Martin Roger Martin ... Himself
Jefferson McCarley Jefferson McCarley ... Himself


A documentary on design thinking and its impact on society and businesses.

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Release Date:

22 September 2012 (Taiwan) See more »

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User Reviews

Not good at all
16 January 2013 | by zag-graySee all my reviews

A poor film for a number of reasons. First and foremost, it fails to provide any useful definition of the term 'design thinking'. There are several key figures that are interviewed (including IDEO lot Bill Moggridge, David Kelley and Tim Brown), but no examples of relevant projects. The only design project that is explained at all is concerned with syringe safety and has more to do with industrial design or perhaps engineering that it does with design thinking. Instead we are given a vague impression of the 'culture of creativity' that design thinking apparently encourages. Other relevant points are completely undeveloped.

In addition to this, the film almost completely fails to recognise the considerable amount of criticism that design thinking has received over the past few years - indeed it seems more like an advertisement for the featured designers than a documentary.

The editing was distracting and frustrating and the soundtrack nauseating (if I have to hear any more 'google-nursery-rhyme-plinky-plonk-xylophone-ukulele-claptrap' I think I might scream).

I have tried to critique the film rather than design thinking itself, but it is hard to tell where one type of 'bad' starts and where the other stops. If you want a decent film about design, try one of Gary Hustwit's trio (Objectified, Helvetica, Urbanized). In general, designers tend not to be very good at talking about design, and perhaps this is the problem.

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