Once Upon a Time (2011–2018)
2 user 2 critic

7:15 A.M. 

Mary Margaret and David struggle with their feelings for each other, while Emma and Regina become suspicious of a mysterious arrival in Storybrooke.


Ralph Hemecker


Edward Kitsis (created by), Adam Horowitz (created by) | 3 more credits »

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Episode cast overview, first billed only:
Ginnifer Goodwin ... Mary Margaret Blanchard / Snow White
Jennifer Morrison ... Emma Swan
Lana Parrilla ... Regina Mills
Josh Dallas ... David Nolan / Prince Charming
Jared Gilmore ... Henry Mills (as Jared S. Gilmore)
Raphael Sbarge ... Dr. Archie Hopper (credit only)
Robert Carlyle ... Rumplestiltskin
Lee Arenberg ... Grumpy
Eion Bailey ... The Stranger
Alan Dale ... King George
Anastasia Griffith ... Kathryn Nolan
Kwesi Ameyaw ... Dr. Thatcher
Geoff Gustafson ... Stealthy
Meghan Ory ... Ruby Lucas / Red Riding Hood
Michasha Armstrong ... Guard


Mary Margaret and David continue to grapple with their unrequited love, and Emma and Regina grow suspicious over a mysterious new stranger in town. Meanwhile, in the fairytale land that was, Snow White yearns to ease her breaking heart as Prince Charming's wedding to King Midas' daughter approaches. Written by ABC Publicity

Plot Summary | Plot Synopsis


TV-PG | See all certifications »






Release Date:

22 January 2012 (USA) See more »

Company Credits

Show more on IMDbPro »

Technical Specs


Sound Mix:

Dolby Digital



Aspect Ratio:

16:9 HD
See full technical specs »

Did You Know?


The book Mary Margaret is reading when David comes into the coffee shop is The Mysterious Island by Jules Verne. See more »


In the recap videos before the actual episode starts when Prince Charming and Snow White are saying goodbye, the scar is on the left side of his face even though all other scenes show the scar on the right side of his face. See more »


Rumplestiltskin: Love is the most powerful magic, so the cure must be... extreme.
Snow White: Extreme sounds like an understatement.
See more »

Crazy Credits

The opening sequence gives a hint to the episodes main story line by showing a character or event happening in the dark forest underneath the title. See more »


References Planet of the Apes (1968) See more »

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User Reviews

Charming and heartfelt
1 December 2017 | by TheLittleSongbirdSee all my reviews

When 'Once Upon a Time' first started it was highly addictive and made the most of a truly great and creative premise. Really loved the idea of turning familiar fairy tales on their heads and putting own interpretations on them and the show early on clearly had clearly had a ball. Watched it without fail every time it came on and it was often a highlight of the week. Which was why it was sad when it ran out of ideas and lost its magic in the later seasons.

"7:15 A.M" sees Season 1 back on track, after the season stumbled a little with "True North". With the sole exception of some wooden and obvious dialogue for Anastasia Griffith (who still makes much of what she has and gives a performance of considerable emotional weight), the writing and character detail, the latter being the richest it's been yet of the season, has come on such a long way.

It is a very handsomely mounted episode, settings and costumes that are both colourful and atmospheric, not too dark or garish and never cookie-cutter. The special effects, after being pretty bad in "True North", are superior here. It is photographed beautifully and there were some make-up that suited the characters perfectly. The music is haunting, ethereal and cleverly used with a memorable main theme.

The writing is humorous, very touching and has a lot of character nuance, particularly with Snow and Charming and Mary Margaret and David. How their relationship is portrayed and David's moral dilemma is done very well. Likewise with the storytelling, where the real world and fantasy world parallel is adeptly handled.

Ginnifer Goodwin and Josh Dallas are immensely charming and heartfelt, their chemistry is electric too and the writers help give a deeper understanding of their characters.

In short, excellent and sees Season 1 back on track. 9/10 Bethany Cox

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