No (2012) - Plot Summary Poster

(I) (2012)


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  • An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

  • Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression.

  • After fifteen years in power the result of a military coup in 1973, Chilean dictator General Augusto Pinochet, whose reign was marked by quashing any opposition through intimidation, violence, and murder, is pressured by his international allies to hold a referendum on his leadership.

  • After 15 years of dictatorship, and in response to international pressure, the dictator Augusto Pinochet announces that a referendum shall be organized in July 1988, whereby the citizens of Chile can vote Yes or No to another 8 years with him as the president.


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