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No (2012)

R | | Drama | 9 August 2012 (Chile)
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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

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Writers:

(screenplay), (play)
Nominated for 1 Oscar. Another 13 wins & 15 nominations. See more awards »

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Cast

Cast overview, first billed only:
... René Saavedra
... Lucho Guzmán
... José Tomás Urrutia
... Fernando
... Verónica Carvajal
Marcial Tagle ... Alberto Arancibia
Pascal Montero ... Simón Saavedra
Jaime Vadell ... Minister Fernández
... Carmen
Diego Muñoz ... Carlos
Roberto Farias ... Marcelo (as Roberto Farías)
Sergio Hernández ... Militar
Manuela Oyarzún ... Sandra
Paloma Moreno ... Fran
... Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

Adiós, Mr. Pinochet.

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

 »
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Details

Country:

| | |

Language:

Release Date:

9 August 2012 (Chile)  »

Also Known As:

Heung jingfu syut bat  »

Filming Locations:

 »

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Box Office

Opening Weekend USA:

$71,742, 17 February 2013, Limited Release

Gross USA:

$2,343,664

Cumulative Worldwide Gross:

$7,746,744
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.40 : 1
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Did You Know?

Trivia

Several people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film. See more »

Goofs

[All goofs for this title are spoilers.] See more »

Quotes

Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
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Connections

Referenced in Yuen Loeng Taa 77 Chi (2017) See more »

Soundtracks

Suite for Jazz Orchestra No. 1 - III. Foxtrot
Composed by Dmitri Shostakovich
Performed by Russian State Symphony Orchestra
Conducted by Dmitry Yablonsky
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Frequently Asked Questions

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User Reviews

 
Educational, Interesting, Quaint, and Suspenseful
7 February 2013 | by See all my reviews

I only knew about this film from Chile simply entitled "No" because it was nominated for Best Foreign Language Film. Before watching the film I learned that this film would be starring a known star, Mexican actor Gael Garcia Bernal (of "Y Tu Mama Tambien" fame). I was more intrigued to make this the first Chilean film I would ever watch.

"No" refers to the vote of "No" in a national referendum held in Chile in 1988 with the question of extending the dictatorial presidency of Augusto Pinoche for another eight years. Hip young advertiser Rene Saavedra (Bernal) was tasked to lead the advertising campaign for the impossible "No" vote. His modern methods meet resistance within the "No" camp. It also put his and his family's safety at risk. Will Saavedra's unorthodox political advertising techniques get the job done?

I found this account of Chile's recent history very educational and interesting. As I also come from a country that lived through and deposed a dictator through a peaceful revolution just a year or so before this event in Chile history, I recognize and identify with the experience and sentiments of the people involved.

I did not know whether "Yes" or "No" won, so there is very palpable suspense while watching this very realistic film. It felt like a documentary in its faded color palette, gritty camera work, accurate production design, and interweaving of actual news footage. It was also quaint in the cultural sense, as we learn about unique societal attitudes and behavior in Chile, a country I know very little about.

Maybe its chances of winning the Oscar are not too big since it is up against the higher profile "Amour", which is also nominated for Best Picture and Best Director. However, I am thankful for its nomination because this history buff has learned a lot from this film.


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