7.4/10
22,856
46 user 239 critic

No (2012)

R | | Drama | 9 August 2012 (Chile)
Trailer
2:01 | Trailer
An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.

Director:

Pablo Larraín

Writers:

Pedro Peirano (screenplay), Antonio Skármeta (play)
Nominated for 1 Oscar. Another 13 wins & 18 nominations. See more awards »

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Photos

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Cast

Cast overview, first billed only:
Gael García Bernal ... René Saavedra
Alfredo Castro ... Lucho Guzmán
Luis Gnecco ... José Tomás Urrutia
Néstor Cantillana ... Fernando
Antonia Zegers ... Verónica Carvajal
Marcial Tagle ... Alberto Arancibia
Pascal Montero Pascal Montero ... Simón Saavedra
Jaime Vadell Jaime Vadell ... Minister Fernández
Elsa Poblete ... Carmen
Diego Muñoz ... Carlos
Roberto Farías ... Marcelo
Sergio Hernández ... Militar
Manuela Oyarzún Manuela Oyarzún ... Sandra
Paloma Moreno Paloma Moreno ... Fran
César Caillet ... Cliente
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Storyline

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive - René Saavedra - to head their campaign. With limited resources and under the constant scrutiny of the despot's watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

Plot Summary | Add Synopsis

Taglines:

This is the true story of a marketing campaign that sparked a revolution. See more »

Genres:

Drama

Motion Picture Rating (MPAA)

Rated R for language | See all certifications »

Parents Guide:

View content advisory »
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Did You Know?

Trivia

On the Amazon.com page for this film, as of 2020 at least 7 people have commented that their toddlers accidentally ordered it while playing with voice control remotes (for example: "My son keeps ordering this freaking movie with our fire stick because he'll press buttons and it'll hear me saying "no" in the background "). Unfortunately this resulted in the movie being penalized with low ratings by exasperated parents, even though the title choice is pertinent to the story. See more »

Goofs

[All goofs for this title are spoilers.] See more »

Quotes

René Saavedra: First of all I wanted to mention that what you're going to see now is in line with the current social context. We believe that the country is prepared for communication of this nature.
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Connections

Featured in Chelsea Lately: Episode #7.9 (2013) See more »

Soundtracks

Valse sentimentale in F minor, Op. 51 No. 6
(Transcription for string orchestra)
Composed by Pyotr Ilyich Tchaikovsky
Performed by London Festival Orchestra
Conducted by Josef Sakonov
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User Reviews

 
Educational, Interesting, Quaint, and Suspenseful
7 February 2013 | by 3xHCCHSee all my reviews

I only knew about this film from Chile simply entitled "No" because it was nominated for Best Foreign Language Film. Before watching the film I learned that this film would be starring a known star, Mexican actor Gael Garcia Bernal (of "Y Tu Mama Tambien" fame). I was more intrigued to make this the first Chilean film I would ever watch.

"No" refers to the vote of "No" in a national referendum held in Chile in 1988 with the question of extending the dictatorial presidency of Augusto Pinoche for another eight years. Hip young advertiser Rene Saavedra (Bernal) was tasked to lead the advertising campaign for the impossible "No" vote. His modern methods meet resistance within the "No" camp. It also put his and his family's safety at risk. Will Saavedra's unorthodox political advertising techniques get the job done?

I found this account of Chile's recent history very educational and interesting. As I also come from a country that lived through and deposed a dictator through a peaceful revolution just a year or so before this event in Chile history, I recognize and identify with the experience and sentiments of the people involved.

I did not know whether "Yes" or "No" won, so there is very palpable suspense while watching this very realistic film. It felt like a documentary in its faded color palette, gritty camera work, accurate production design, and interweaving of actual news footage. It was also quaint in the cultural sense, as we learn about unique societal attitudes and behavior in Chile, a country I know very little about.

Maybe its chances of winning the Oscar are not too big since it is up against the higher profile "Amour", which is also nominated for Best Picture and Best Director. However, I am thankful for its nomination because this history buff has learned a lot from this film.


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Frequently Asked Questions

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Details

Country:

Chile | France | Mexico | USA

Language:

Spanish

Release Date:

9 August 2012 (Chile) See more »

Also Known As:

No See more »

Filming Locations:

Santiago, Chile See more »

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Box Office

Opening Weekend USA:

$71,742, 17 February 2013

Gross USA:

$2,343,664

Cumulative Worldwide Gross:

$7,699,095
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Sound Mix:

Dolby Digital

Aspect Ratio:

1.40 : 1
See full technical specs »

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