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Boom Varietal (2011)

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Boom Varietal is a documentary that follows the Argentine Malbec wine boom and explores its importance in today's pop culture.



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Argentine Malbec is currently the fastest growing wine varietal in the United States. Originally from the Cahors region of France, Malbec never gained the acceptance that it has achieved in Argentina. Thirsty Italian immigrants arriving in Argentina at the turn of the 20th century, widely planted Malbec cuttings all along the Andean foothills in Mendoza. In this high, dry climate, Malbec found its perfect terrior. Originally producing inexpensive and bland blends to satisfy the huge demand of the population the Argentines later developed "boutique", "export quality", "New World", "single varietal" wines. This movement, combined with a dramatic shift from an internal focused culture to an outward looking, export driven economy, plus the country's 75% currency devaluation in 2002, has caused Malbec to boom. US consumers now seem to be enamored with the varietal, but will the boom last? Difficulties for foreign investors, government unpredictability, pronounced inflation and a ... Written by Sky Pinnick

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Release Date:

7 October 2011 (USA)  »

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1.78 : 1 / (high definition)
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User Reviews

Excellent movie about Argentina
24 September 2012 | by See all my reviews

Wow, what a great movie. I saw it at Bend Film last year and it was so beautifully shot and so full of information, I had to review it. It covers the point of view of the Argentine wine industry from so many sides. The grower, the owner, the winery personnel, the importer, the distributor, everyone. The lovers of the grape to the critics. The sage predictors of the future to the people new to the business. This film has it all. It is a pleasure to watch. I had no idea Argentina was so beautiful! The discussion on inflation was interesting too. What a tough country to work in, I don't know how anyone can make it with an economy that is so out of control. Go see it! Well worth your time.

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