The world of environmental direct action has remained a secretive one, until now. Emily James spent over a year embedded in activist groups such as Climate Camp and Plane Stupid to document their clandestine activities. With unprecedented access, Just do It takes you on an astonishing journey behind the scenes of a community of people who refuse to sit back and allow the destruction of their world. Torpedoing the tired clichés of the environmental movement, Just Do It introduces you to a powerful cast of mischievous and inspiring characters who put their bodies in the way; they super-glue themselves to bank trading floors, blockade factories and attack coal power stations en-masse, despite the very real threat of arrest. Their adventures will entertain, illuminate and inspire.Written by
Some people say you knew it was futile from the beginning.
Of course it was futile. But, sometimes, even when you know something is futile, it doesn't mean you shouldn't try, because you've got to have hope. If you don't try, then you never know if you're going to win or lose.
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I've watched a few protest orientated docs recently, my favourite is Taking Liberties and I've been looking for one as good as that. Just Do It is almost as good. The music is great, the narration is informative and the added graphics make it fun to watch. That's exactly what you need in a doc like this... I really hope it inspires people like it did with me to make a difference.
It looks like a laugh tying yourself up to the entrance of banks and super-gluing yourself to lamp posts but it's actually really important too. The reaction of the police makes me laugh.. they're such a joke. I loved it when one guy was being arrested and all his friends came and helped him escape! I think what stuck with me was one of the characters, Marina I think, saying how the damage caused to the coal power station fence by the protesters was a billionth of a fraction of the damage caused to the planet by the coal power plant itself... and it's the protesters being hounded by the police! It's shocking and sad. I'm grateful to everyone drawing attention to it and I'll look into doing my bit.
Overall it's a great doc, well worth watching!
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