The movie had several failed theatrical release dates including January 27, 2012; January 3, 2014; January 2, 2015; April 15, 2016; April 1, 2016; January 6, 2017 and June 30, 2017. The film was finally given a limited theatrical release on October 28, 2017 before the eventual Blu-ray and DVD release on November 14.
The original plan for this reboot was "Amityville: The Lost Tapes." Written by Casey La Scala and Daniel Farrands and utilizing the found footage angle, the plot involved "an ambitious female television news intern, on the verge of breaking the most famous haunted house case in the world, who leads a team of journalists, clergymen and paranormal researchers into an investigation of the bizarre events that will come to be known as The Amityville Horror, only to unwittingly open a door to the unreal that she may never be able to close." After a couple of delays, this concept was eventually scrapped.
The film's tongue-in-cheek advertising campaign features posters which are made up to resemble the social media site, Instagram, with the main character depicted using the site and posting a photo of the infamous Amityville house with the caption: "Moving in today #NewBeginnings".
The first theatrically released Amityville film to be a completely original story as The Amityville Horror (1979) and its remake were based on a book chronicling the story of the Lutz family while Amityville II: The Possession (1982) was based on a book as well that recounts the story of the DeFeo family (renamed Montelli for the film) while Amityville 3-D (1983) recounts the investigation by paranormal researcher Stephen Kaplan (renamed John Baxter for the film).