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100% Love (2011)

2:20 | Trailer
When his cousin Mahalakshmi comes to stay, Balu is challenged to an extent rare in his charmed life. Will Balu let himself be seduced by Mahalakshmi's bubbly spirit and sharp brain, or will his ego prove an insurmountable barrier?


Sukumar (as B. Sukumar)


Sukumar (story), Chandrasekhar T. Ramesh (dialogue) | 1 more credit »
1 win & 7 nominations. See more awards »





Credited cast:
Naga Chaitanya Akkineni ... Balu Mahendra
Tamannaah Bhatia ... Maha Lakshmi (as Tamanna)
Tara Alisha Tara Alisha ... Swapna
K.R. Vijaya ... Maha Lakshmi
Vijayakumar ... Balu Mahendra
V.K. Naresh ... Ramesh (as Naresh)
Dharmavarapu Subramanyam ... John Acharya
Chitram Seenu Chitram Seenu ... Bar Patron
M.S. Narayana ... College Principal
Anand Anand ... Ajith Jogi
Satyam Rajesh ... Prasad (as Rajesh)
I.S. Giridhar I.S. Giridhar ... Giridhar
Maryam Zakaria ... Dubai Satyavathi
Meghna Naidu ... Gajula Chittemma
Rest of cast listed alphabetically:
Jogi Krishnam Raju Jogi Krishnam Raju ... Villager
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100% Love Balu is a brilliant student and always tops his class. Maha Lakshmi comes from a village and stays in Balu's house to do her graduation in the same college. Balu has the typical ego possessed by state rankers and he is obsessed by it. His studies get disturbed with the entry to Maha Lakshmi as she starts dominating him over a period of time. This leads to differences and ego clashes between Balu and Maha Lakshmi. There is also a subplot of two separated grand parents. The rest of the story is all about how Balu and Mahalakshmi realize that they are made for each other. Written by VP

Plot Summary | Add Synopsis


Comedy | Drama | Romance


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Did You Know?


Tamannaah Bhatia's character Maha Lakshmi's full name is Veera Venkata Satya Sai Naga Durga Seshavatara Seeta Maha Lakshmi. See more »


Balu Mahendra: This is called infatuation. According to Freud psychology, Infatuation is only an attraction between male and female and is a state of being completely carried away by unreasoned passion, foolishly extravagant feeling and unappreciated often completely unwarranted emotion.
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References Krishnarjuna (2008) See more »


That is Maha Lakshmi
Sung by Dev Sikandar and Richard
Composed by Devi Sri Prasad
Written by Dev Sikandar and Sree Mani
See more »

User Reviews

100% Heart Feeling Good Movie!!!
26 May 2019 | by mohit_sinsniwalSee all my reviews

Love stories are umpteen on celluloid and yet they invite a lot of audience. However, unless there's something novel about them the viewable quotient comes down by a few notches. Sukumar, a 'specialist' in love stories (Arya and Arya 2,) comes up with a youthful, urbane love story. 100 % Love is a thoroughly enjoyable movie although it follows a somewhat predictable route in the second half.

This cute and cool love story revolving around ego has good and energetic performances from the lead pair Naga Chaitanya and Tamannaah.

The film begins in a pub where Balu Mahendra (Naga Chaitanya) walks in dressed in a bridegroom's attire and rattles off numbers and interest rates calculated by him based on figures of two people who are arguing over it. Impressed with his aptitude, they invite him back into the pub (he was spurned off before) and he narrates his story.

There begins the flashback. Balu is a wizard in maths and is a very studious guy who always excels at studies. His life follows a fixed schedule where he teaches six young students who live with him. He doesn't like disruptions in his life.

His cousin Mahalakshmi (Tamannaah) walks into his orderly life. She is brought from the village by Balu's father to study. Not interested in studies, she tries to attract Balu's attention as he is her bava. Then circumstances make her take to books. Balu helps Mahalakshmi and she beats Balu and stands first.

Both of them feel the attraction towards each other. A misunderstanding occurs on account of ego hassles whereby the two separate and meet after three years when their grandmother is ill. There are other twists in the form of both finding lovers and even getting engaged to them. But are they in love or is it mere infatuation?

The first half is breezy and pacy. The scenes are well picturised and the look is pretty hip. The transformation of Mahalakshmi from a village belle to a city girl is interesting. The scenes and dialogues are pretty relatable to the urban youth. Sukumar doesn't leave a dull moment in the first half.

Post interval the film becomes somewhat slow on the emotional front with the grandmother-grandfather angle and the growing distance between the protagonists.

The comedy doesn't jut out like usual and there are just two comedians MS Narayana and Dharmavarapu Subrahmanyan in the film. It's in the second half that the film falls into the regular path like other films. Perhaps Sukumar could have paid attention to that considering he delivers a good first half.

Director Sukumar's screenplay is fairly well crafted. Largely the film had a logical story.If Sukumar gave the base with good characterisations, Naga Chaitanya and Tamannaah provided the perfect icing with their acting. Their believable performances just revved up the film. Chaitanya was calm, cool and rock solid while Tamannaah was bubbly, energetic and emotional. Together they light up the screen with some electrifying chemistry and it was a joy to watch both of them.

Naresh (as Chaitanya's father), KR Vijaya (as grandmother) and Vijaykumar are okay.

Devisriprasad's music was peppy. Sukumar has woven the songs well into the narrative. On the technical front, the film is okay.

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Release Date:

6 May 2011 (USA) See more »

Also Known As:

100% любовь See more »

Filming Locations:

Kovvuru, Andhra Pradesh, India See more »


Box Office


INR105,000,000 (estimated)
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Company Credits

Production Co:

Geetha Arts See more »
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Technical Specs




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