As part of the move, Francois Martin has been named executive VP of media strategy and content distribution. At the same time Jeff Elefterion is joining as executive VP of creative marketing, Louis Spoto is coming on board as executive VP of business affairs, and Julie Gasparich has been tapped as director of field and events.
Aviron formed in 2017 with backing from venture capital firm BlackRock. It’s run by David Dinerstein, the former president of Lake Shore Entertainment and co-founder of Paramount Classics. The studio scored a hit with “Kidnap,” a thriller with Halle Berry that made $30.7 million when it opened last summer, and had another success with “The Strangers: Prey at Night,” a horror film with Christina Hendricks.
“As we celebrate our first year in business and the success of our first three campaigns,