Marathi-language “Aapla Manus” was a box office success when it released in February and coming up are two more Marathi films “Cycle” and “Kashinath Ghanekar.” More are in development and Viacom 18 is now expanding into the Tamil, Telugu, Kannada and Bengali languages.
“In many of these languages, we are present as a broadcaster and have a footprint. There are a lot of synergies in these regions,” Viacom 18 Motion Pictures COO Ajit Andhare told Variety.
Viacom 18 Motion Pictures is a part of Viacom 18, which is a joint venture between Viacom and Reliance Industries’ Network 18 media company. The parent company operates general entertainment channels in several Indian languages.
The company also distributes Paramount titles in India, and works with Lionsgate to distribute films including “La La Land” and “Nerve.