The Pez Outlaw

This is one of those rare documentaries that would actually be better told as a fictional movie than a documentary. It's the story of Steve Glew who made millions of dollars smuggling Pez dispensers into the United States. Steve's story is interesting because he grew up very poor, and he discovered something which would ultimately make him wealthy, but then he got bored with doing that, and he wanted to be more creative, and then he crossed a line which he was unable to come back from. Also interesting is how Steve's nemesis is presented as this arrogant villain, but in actual fact everything that Steve was doing was technically illegal. So you feel kind of bad for him because he seems to be a sweet, good-natured individual, but on the other hand it was a completely predictable failure. So an interesting watch.

Love Pez who didn't when you was a kid but had no idea about this story. What a light hearted very entertaining re-production of this warming tale that not only stroked the chords for a plan of a master outlaw but also the importance of family at the end of it all.

The main character Steve is a quirky kook who is worth the documentary on its own. The angle of the documentary shows just how simple it was many moons ago to arbitrage the supply chain of global markets. Similar things happen today on such a smaller time scale online but back in the Wild West (in this case Eastern Europe to America) these opportunities, and greed of man would stay open a lot longer !

Sweet to the core, had to share the review just to express how much I rather enjoyed it.

This was an interesting, well-made, and entertaining documentary. My Dad was actually a collector of Pez, had all of the pre-internet pricing guides and I remember helping him look up many Pez to find out which colors were rare and worth money. This was fascinating to see an insider look at how crazy Pez collectors can get but Steve is a gem.

SIFF 2022 Watch #1.

Perhaps, like me, you have only a small brush with PEZ from your youth. Being in my early 60's I fondly remember the PEZ candy dispenser as being the big point of interest as the candy was rather sweet but hardly memorable on its own. Is almost anything collectible? Some things more than others apparently and PEZ dispensers grew through years as collectible toys for a certain subset of folks. Enter one curmudgeon type of a OCD guy. One who battles his own inner demons of depression named Steve. Steve becomes infatuated with PEZ while becoming a burgeoning seller of dispensers at toy shows. This leads to something only a certain kind of OCD person might segue to. That is finding the real source of these things and that leads to Eastern Europe.

You see there is a disconnect between the European branch of PEZ and the U. S. branch. They are separate with the European PEZ founders controlling everything but the U. S. market. It might be said the U. S. company was lazy and content to just kind of exist modestly. They didn't bring in many new and exciting designs nixing most of the European's designs. Of course whenever something isn't available it becomes desirable and those Euro designs would fetch very high prices whenever the few were traded among collectors in the U. S.. While I wouldn't call Steve a Wharton Business School whiz I will give him credit for figuring out how to supply the collector's demand. I'd say he did it brilliantly as he was able to import through a loop-hole the U. S. PEZ company created themselves. Of course "Pezident" Scott of the U. S. PEZ company was irate. Battle lines would be drawn and not in the usual courtrooms where U. S. PEZ was hamstrung. Maybe a bit of international intrigue too?

This is a very well put-together documentary about a sublime little known tug-of-war between an individual and a corporation. The corporation's short sightedness and sheer greed made it lazy. It actually did not meet the market it sold its wares in literally opening up a cottage industry one man would come to dominate. In the end, the corporation does what corporations do: starve their competitors out of business through all possible manipulations. Even so PEZ USA has egg all over them and Steve comes out as a sort of hero standing up against long odds far longer than most folks could have. And he's left with this great story which is somewhat heartwarming even. From now on whenever I see a PEZ dispenser I'll think of Steve first and foremost. That's a win.

Saw this great flick at the Milwaukee Film Fest opening night, and had a chance to meet the subject (and star) after the movie.

Great job dramatizing the events, with Steve playing himself as he took on Pez USA and the meanie leader "the Pezident." Thought-provoking and very well made, this movie was touching, amusing and ultimately very satisfying.

Strongly recommended.