The Greatest Movie Ever Sold

What Spurlock wants is to make you see the marketing machinery surrounding our lives. But to get into that machinery and show us how it works in a documentary he had to clear out the movie by selling it completely. There is something really hard to get from this movie that most of the reviews don't see. You never get to see the making off a movie IN the movie. This is an entirely "making off" movie, without the movie. This is a movie turned inside out. Thats the achievement. While we see him selling his movie for product placements, he is actually making it, bumping with contract limits and continuous moral and artistic dilemmas. And somehow, Spurlock made his way out to sell the movie and keep his integrity. So when the movie is about to start, he makes a time jump promoting the movie in talk shows, before the post-production. The movie goes back and forth between edges, from the discussion, interviews, and some statistics, to commercials. It's kind of hard to see at moments, actually. But the movie stands on its complexity, intelligence and great sense of humor.