47 user 132 critic

The Greatest Movie Ever Sold (2011)

2:26 | Trailer
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.


Morgan Spurlock
2 wins & 5 nominations. See more awards »





Credited cast:
J.J. Abrams ... Self
Peter Berg ... Self
Paul Brennan Paul Brennan ... Self
Noam Chomsky ... Self
Jimmy Kimmel ... Self
Rick Kurnit Rick Kurnit ... Self
Mark Crispin Miller Mark Crispin Miller ... Self
Ralph Nader ... Self
Brett Ratner ... Self
L.A. Reid ... Self (as Antonio Reid)
Morgan Spurlock ... Self
Quentin Tarantino ... Self
Donald Trump ... Self
John Wells ... Self


A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Plot Summary | Plot Synopsis


He's not selling out, he's buying in.

Motion Picture Rating (MPAA)

Rated PG-13 for some language and sexual material | See all certifications »

Parents Guide:

View content advisory »

Did You Know?


The movie's entire budget was paid for by advertisers, which meant that financially, it was in the black without having had to sell a single ticket. See more »

Crazy Credits

During the end credits, their is a phone conversation between Morgan Spurlock and an artist discussing how he will be the "only person with a photo in the end credits"....and he is. See more »


References Toy Story (1995) See more »


Written by Matt Johnson (as Matthew Johnson) and Kim Schifino (as Kimberly Schifino)
Performed by Matt & Kim
Courtesy of Matt & Kim Inc. under exclusive license to Fader Label
See more »

User Reviews

I'm not sold.
19 May 2011 | by jdesandoSee all my reviews

It's time for me to downsize my adoration of Morgan Spurlock, director of the Greatest Movie Ever Sold. His Supersize Me introduced me to the horrors of too much fast food, although I suspected that were so anyway. In Greatest, I learned nothing new about product placement in movies.

Despite his vigorous pursuit of companies to sponsor his film totally in product placement, I knew it all from the beginning. Much revenue is derived from an actor holding a Coke or a Pepsi. But then I knew that the minute I heard of the idea decades ago, and Spurlock adds zero insight, such as what marketing agencies or manufacturers really think about the idea other than their fear of Spurlock trashing them.

I did learn that Morgan Spurlock is as much the center of attention as Michael Moore. Spurlock seeks it out, guaranteeing his premier place by doing the film himself and showcasing his highly-developed sales skills.

OK, maybe I learned something else: In Sao Paulo outdoor advertising is banned. Although I thought I would be pleased, the city looked strangely vacant, something out of a horror flick. Maybe it's not the advertising I dislike—maybe it's just Morgan Spurlock's advertising himself that turns me off.

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Official Sites:

Official Facebook | Official site





Release Date:

24 August 2011 (Iceland) See more »

Also Known As:

POM Wonderful Presents: The Greatest Movie Ever Sold See more »


Box Office


$1,800,000 (estimated)

Opening Weekend USA:

$118,294, 24 April 2011

Gross USA:


Cumulative Worldwide Gross:

See more on IMDbPro »

Company Credits

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Technical Specs



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