Having taken on the McDonald's diet in "Super Size Me", Morgan Spurlock now turns to advertising. "The Greatest Movie Ever Sold" is a look at product placement, completely funded by product placements. Much of the documentary features Spurlock asking people about how product placement works, as well as inquiring about the ethics of it. The big surprise to me is just how prevalent product placement is (you're going to be hard-pressed to find a Hollywood movie that doesn't feature it).
Since a lot of the documentary features talking heads -- among them Noam Chomsky and Quentin Tarantino -- it's a little repetitive at times, but it's mostly a good look at the extent to which commercialism saturates our lives. And very funny every step of the way! And remember: always drink POM!
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