Video: In Real Life #BeStrong
October is Bullying Prevention Month and the film and emojis are designed to bring attention to the epidemic of cyberbullying and offer solutions. While the PSA draws attention to the difference between how people behave online versus in real life, the #BeStrong emojis allow people to take action when witnessing online bullying.
“In Real Life” is a powerful exploration of bullying that recasts the issue and asks the question: “If this behavior is unacceptable in real life, why is it so normal online?” Bbdo New York, the award-winning agency, created the pro bono campaign, working from an insight shared with the agency by Ms. Lewinsky. Bbdo collaborated with Lewinsky and the award-winning public relations firm Dini von Mueffling Communications to address this idea.