Fresh (2009)

There are still efficient ways to produce healthy fresh organic food in a time where most food is being mass produced by corporations in less than hygienic ways. Country farmers and urban farmers explain.

Director:

Ana Sofia Joanes

Stars:

Diana Endicott, John Ikerd, Andrew Kimbrell

Cast

Credited cast:
Diana Endicott	...	Herself
John Ikerd	...	Himself
Andrew Kimbrell	...	Himself
George Naylor	...	Himself
Michael Pollan	...	Himself

Storyline

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, The Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

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Taglines:

New thinking about what we're eating

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Genres:

Documentary | News

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Certificate:

Not Rated

Details

Official Sites:

Official site Official site

Country:

USA

Language:

English

Release Date:

April 2009 (USA)

Box Office

Budget:

$412,000 (estimated)

Company Credits

Production Co:

Ripple Effect Films

Technical Specs

Runtime:

70 min

Color:

Color

Did You Know?

Quotes

Michael Pollan: It is true that local and organic food costs more. It's worth more, too.

User Reviews

An informative and motivational look at where food comes from

"Fresh" is the perfect adjective to describe this movie's perspective on our destructive industrialized food systems, offering a variety of farmers' viewpoints, from conventional to revolutionary. The documentary underscores the obstacles today's farmers face in freeing themselves from the factory farm model while showcasing the success of some very progressive and charismatic individuals. I never saw Food Inc. so I can't corroborate previous reviewer's opinion, but I can say this film both educated and inspired me, and I believe there is room for even more media on this important topic. Fresh is a wake up call for those who have never questioned the origins of their processed diet, and a beacon for those who have.