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IMDbPro

The Rise and Fall of LuLaRoe

  • 2021
  • TV-MA
  • 1h 44m
IMDb RATING
6.5/10
163
YOUR RATING
The Rise and Fall of LuLaRoe (2021)
Trailer 1
Play trailer2:02
1 Video
3 Photos
Documentary

Unveils how the company LuLaRoe exploited the full power of social media and the psychological techniques used by multi-level marketers to onboard a massive pool of retailers.Unveils how the company LuLaRoe exploited the full power of social media and the psychological techniques used by multi-level marketers to onboard a massive pool of retailers.Unveils how the company LuLaRoe exploited the full power of social media and the psychological techniques used by multi-level marketers to onboard a massive pool of retailers.

  • Stars
    • Heather Blithely
    • Meg Conley
    • Jill Domme
  • See production info at IMDbPro
  • IMDb RATING
    6.5/10
    163
    YOUR RATING
    • Stars
      • Heather Blithely
      • Meg Conley
      • Jill Domme
    • 6User reviews
    • 3Critic reviews
  • See production info at IMDbPro
  • Videos1

    The Rise and Fall of LuLaRoe
    Trailer 2:02
    The Rise and Fall of LuLaRoe

    Photos2

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    Top cast14

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    Heather Blithely
    • Self - Anti-MLM Advocate
    Meg Conley
    • Self
    Jill Domme
    • Self
    Christina Hinks
    • Self - Online Activist
    Vivian Kaye
    • Self
    Stephanie McNeal
    • Self - BuzzFeed Journalist
    Amanda Montell
    • Self - Cultish Author
    Wendi Rogers
    • Self
    Rick Alan Ross
    Rick Alan Ross
    • Self - Cult Expert
    • (as Rick Ross)
    Joy Saavedra
    • Self - Designer
    Carla Stemler-Hadfield
    • Self
    DeAnne Stidham
    DeAnne Stidham
    • Self
    • (archive footage)
    Elijah Tucker
    • Self
    Sharon Tucker
    • Self
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews6

    6.5163
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    Featured reviews

    1hanarothenberg

    LulaRoe or Socialism?

    While it's very important to warn people (men AND women) of the dangers of MLM, this production almost undoes much of the progress made by the anti-MLM movement by bringing in a society-blaming angle. You're going backwards. Capitalism is not bad. Universal basic income doesn't work. This is gaslighting at best...MLMs target every living being with a pulse, not just SAHMs. Take away LulaRoe and this is just a documentary about Marxism. Skip skip skip-watch Amazon's LulaRich or many of the YouTube anti-MLM creators instead.
    10cbhandfield

    Well Done Documentary

    Well done documentary on the problems with Lularoe and the MLM industry. Hope we see more calling out even more MLM companies and there's hope that a day will come that these predatory companies will no longer succeed at taking advantage of people while they get richer.
    9ops-52535

    a fascinating subjective antagonistic story...

    About how to make a dime out of a dollar and leave the rest to the brand administers at the top, or said in other words join the pyramide scheme to try to feel the gain or pain or shame of success. And its all about slick fitting garmebts made to please an already overwhelmed market of fabrics retail. The introduction that is given to you is that youre gonna get rich in no time, just until the market is fed to the brim and everyone next door to you begs and pleads you to buy a new lularue, just the same as youre suicidingly desperate to sell outta your own home retail stock, and when the moment of no return hits you on the nose cause your greeding wish to become rich came to you far far too late... well thats the kinda documentary this is...

    clothes means nothing to me , i wear whatever ive at hand, but if youre involved in this geniously made scheme, have a look, and if youre interested in making easy money, cause the opportunity is still there, then have a peek cause its a devious crime that really will turn your life upside down whenever and most probably forever.

    Its just another social media driven hype that the grumpy old man would outta principles never let my wife into, and if your the spouce of a forthcoming buckmaker do whatever you can to stomp the madness. Therefore a recommend from the tgom.
    9thedivinewoman

    Shocking

    I was briefly on a Walt Disney World messageboard and on Twitter mainly for tweets on Disney and I was bemused by the number of people talking about this brand of leggings, especially how amped up they would be about getting a new pair delivered to them or the latest look. I'm too fat for leggings so I was never tempted.

    So, naturally I was interested in seeing this documentary and all I can say is I was shocked by the tactics of this company and that it was actually a pyramid scheme. It's a well done documentary and an eyeopener. I would recommend anyone trying to make a quick buck from any company like this to watch it. The only people who profit are those at the top and they are a very small number of people.

    Recommended viewing.
    10katiemsummers-10689

    Nail on the head

    They hit the nail on the head with this one. MLM's are all predatory but the LuLaRoe owners were the worst!! Blame everyone for their issues, and lie out their asses.

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    FAQ10

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    Details

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    • Release date
      • December 13, 2021 (United States)
    • Country of origin
      • United States
    • Language
      • English
    • Production companies
      • Buzzfeed Studios
      • Left/Right
    • See more company credits at IMDbPro

    Tech specs

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    • Runtime
      1 hour 44 minutes
    • Color
      • Color

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