Logorama (2009)

Police chase an armed criminal in a version of Los Angeles comprised entirely of corporate logos.

Directors:

François Alaux, Hervé de Crécy

Writers:

François Alaux (screenplay), Hervé de Crécy (screenplay)

Stars:

Bob Stephenson, Sherman Augustus, Aja Evans

Won 1 Oscar. Another 8 wins & 5 nominations.

Cast

Credited cast:
Bob Stephenson	...	Ronald / Bibendum Mike / Bibendum Sheriff (voice)
Sherman Augustus	...	Bibendum Mitch (voice)
Aja Evans	...	Esso Girl (voice)
Joel Michaely	...	Big Boy / Green Giant / Mr Clean (voice)
Matt Winston	...	Haribo (voice)
Andrew Kevin Walker	...	Pringles Hot & Spicy (voice)
David Fincher	...	Pringles Original (voice)
Gregory J. Pruss	...	Chopper Pilot / Pillsbury Doughboy (voice)
Josh Eichenbaum	...	M&Ms (voice)
Jaime Ray Newman	...	Dispatch Girl - Radio (voice)
Rest of cast listed alphabetically:
Pauline Moingeon Vallès

Storyline

Somewhere in a vibrant and colourful interpretation of sunny Los Angeles where corporate logos and mascots simply rule, a sexy Esso Girl waitress takes her cigarette break, while at the same time, a murderous, gun-totting Ronald McDonald runs amok on the busy highways. As the clear signs of a vehement seismic activity foretell an ominous future, will the Michelin Man police officers stop the unhinged psychopath before he blows the whole town to smithereens?

---

Plot Keywords:

blow | psychopath | psychotic | bottom | nice | 

---

Taglines:

Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city, and even more, will have you at the edge of your seat in... LOGORAMA!

---

Genres:

Animation | Short | Action | Comedy | Crime

---

Details

Official Sites:

Official site

Country:

France

Language:

English

Release Date:

14 May 2010 (USA)

Also Known As:

Logorama©

Company Credits

Production Co:

Autour de Minuit Productions,Little Minx Films

Technical Specs

Runtime:

16 min

Sound Mix:

Stereo

Color:

Color

Aspect Ratio:

16:9 HD

Did You Know?

Goofs

When the Michelin Man cops are parked outside the KFC, the Ghostbusters "No Ghost" logo Stop sign is facing them with the ghost's head on the left (as it is customarily displayed in North America). When the cops pull away, the sign is shown from the other side, and the ghost is still facing the same way. When seen from the other side, the ghost's head should be on the right - as seen later on when the the Esso Girl and Big Boy are getting into the abandoned cop car.

---

Quotes

Michelinman Mike: [after getting berated by his boss] Captain Douchebag.

---

Crazy Credits

After the scrolling end credits have come to an end, a bald, toothless Ronald reappears to give a quick laugh.

---

Connections

Spoofed in The Simpsons: A Tree Grows in Springfield (2012)

---

Soundtracks

HIP TO BE SQUARE
Performed by Huey Lewis & The News
Written by Huey Lewis (as Hugh Anthony Gregg), Bill Gibson (as William Scott Gibson),
Sean Hopper (as Sean Thomas Hopper)
Publishing administered by Warner/Chappell Music Inc. o/b/o
Hulex Music. From the Capitol Records recording

User Reviews

Is this an artistic short or a vehicle of advertising?

This Oscar nominated short animation is about an American city composed of logos, that gets destroyed in a chaos of man-made and natural disasters.

"Logorama" may be viewed as innovative and entertaining as it incorporates so many brands and logos in the film. it may help to connect with the viewers as people and backgrounds are already familiar. However, I argue that "Logorama" could be a vehicle marketing, serving to advertise hundreds of brands in a space of 16 minutes. Most of the logos are on the screen for no apparent reason, and adds no storyline or depth to the plot. The logos are there just for the sake of being there. The inundation of unsubtle product placement and in your face advertising makes me wonder whether artistic merits are still prevalent in the short. I am hesitant to praise this short in a positive manner.