The film itself follows the title character Cavanah (he's the pimp) as he goes about his daily seedy business before receiving what seems like a mock snuff movie which he increasingly becomes concerned might be real. Meanwhile he's caught in the middle of a turf war between well dressed, generic triad newcomers to the scene (funny as I thought the Chinese had been in the UK for several decades) and the aforementioned Dyer and his brother who have taken over from their recently deceased father as heads of the established Soho villain racket. Cavanah also falls in love with the very beautiful Chinese asylum seeker Bo in an extremely underdeveloped and unconvincing love angle which sort of leaves you feeling like Cavanah took full advantage of his creative control in the casting and plot development.
It's full of generic dialogue and torture and intimidation scenes you've seen a million times before. But credit to Cavanah who at least carries it off with realistic conviction, if only from an acting perspective. The pretentious and confusing ending pretty much puts the cherry on top of what was a by the numbers, contemporary London gangster movie which ticked all the boxes that Zoo magazine readers are looking for.
I caught the film late night on Bravo cable channel which appears to have an unwritten rule of only freeing up a few hours a day for programming which doesn't feature Danny Dyer. Anyway in summation, it's not one to be sought out put it that way.
Note: The first review by 'masterly-thorn' has been blatantly submitted by someone involved with the production. Giving this movies 10 out of 10 is completely ludicrous and frankly pathetic! May I recommend that they re-watch without the use of the rose tinted spectacles.