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In future Moscow, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.


Jamie Bradshaw, Alexander Dulerayn (as Alexander Doulerain)





Cast overview, first billed only:
Ed Stoppard ... Misha
Leelee Sobieski ... Abby
Jeffrey Tambor ... Bob
Max von Sydow ... Marketing Guru
Mariya Ignatova Mariya Ignatova ... Master of Ceremony (as Maria Ignatova)
Roman Petrenko Roman Petrenko ... Fast Food Executive #1
Anastasiya Nefedova Anastasiya Nefedova ... Fast Food Executive #2 (as Anastasia Nefedova)
Nick Harvey Nick Harvey ... Fast Food Executive #3
John Laskowski John Laskowski ... Fast Food Executive #4
Douglas A. Reno Douglas A. Reno ... Fast Food Executive #5 (as Douglas Reno)
Gary Brierley Gary Brierley ... Fast Food Executive #6
Andrey Kaykov ... Pavel (as Andrei Kaikov)
Viktoriya Popova Viktoriya Popova ... Screaming Woman (as Viktoria Popova)
Jamie Bradshaw Jamie Bradshaw ... Mr. Johnson
Viktor Verzhbitskiy ... Yuri Nikolaevich (scenes deleted) (as Viktor Verzhbitsky)


The film starts with documentary-style flashbacks showing Misha's rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market...

Plot Summary | Plot Synopsis


Crack the code. Take back your mind.

Motion Picture Rating (MPAA)

Rated R for language and some sexual content | See all certifications »

Parents Guide:

View content advisory »


Official Sites:

Official Facebook | Official site


USA | Russia


English | Russian

Release Date:

7 September 2012 (USA) See more »

Also Known As:

The Mad Cow See more »

Filming Locations:

Bulgaria See more »


Box Office

Opening Weekend USA:

$240,565, 9 September 2012, Limited Release

Gross USA:

$353,468, 30 September 2012
See more on IMDbPro »

Company Credits

Show more on IMDbPro »

Technical Specs

Sound Mix:

Dolby Digital



Aspect Ratio:

2.35 : 1
See full technical specs »

Did You Know?


The advertising campaign for the movie included 100 QR codes, four of which can be found on the movie poster. See more »


In two shots we see the list of brands that Misha is crossing out, he crosses out "Burger" with two lines. Later, when he is crossing out other brands, "Burger" has only one line through it. See more »


Bob: [getting drunk] It's not a real burger, Misha, if I can't have extra ketchup. It's just a fucking... it's a fucking façade. This whole country is just like one Hollywood back lot, fucking, façade. And it's a really shitty made one, at that.
See more »


Spoofs The Little Mermaid (1989) See more »


Esli Mozhesh - Prosti
Lyrics by Iosif Arkadyev & Music by Arkady Ostrovsky
Performed by Retro-Band "Tatiana"
See more »

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User Reviews

A little dose of reality
17 October 2012 | by jmbwithcatsSee all my reviews

This is a great little movie that has a very relevant message about what we put in and on our bodies. Hopefully it will make people more aware, but honestly I doubt the ignorant masses will watch this movie.

Judging from the low ratings on IMDb, I can officially call the movie "BRANDED" highly underrated, and a must see film for anyone who wants even a glimpse of responsibility for what we put in and on our bodies that leads to so much disease, war and suffering.

A unique perspective, full of detail, a hero's journey to find substance in a world gone mad.

Great imagery, dystopian atmosphere and what the world is like that most walk through simply unaware, and not wanting to care.

61 of 86 people found this review helpful.  Was this review helpful to you? | Report this
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