The Thai horror has just achieved a new step up into the genre with this bone-chilling, nerve-wracking movie. Its more than two hours fly through a complex and engaging story revolving about family, legacy, curses and devilish fates. It's more fast paced and much more entertaining than many movies under 90 minutes. The performances are top notch and the filmmaking style a la found footage is very effective. The POV helps to introduce the audience into the reality of the story, so when the scares starts, it's a total knock-out. Until a more conventional third act (in a good way, though), the two thirds of the movie manages to scare the living daylights of you without cheap jump-scares, which is pure gold nowadays. The ending is much more filled with them, but that's not a downer for me at all. It's a twisted, ballsy ending that works wonderfully with how the story was building up until that moment. While I could watch it with lights out (unlike the Thai cinemas whose audience demanded to watch it with lights on - if it is not a marketing sting), I recognize its hipnotic power upon me from start to finish, its ability to scare properly and the fact that I keep thinking about the movie after watching it. A terrific horror movie, a must see if you are a fan of the genre.