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Consuming Kids: The Commercialization of Childhood (2008)

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and ... See full summary »
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Cast

Credited cast:
Daniel Acuff Daniel Acuff ... Self
Enola Aird Enola Aird ... Self
Michael Brody Michael Brody ... Self
George W. Bush ... Self (archive footage)
Nancy Carlsson-Paige Nancy Carlsson-Paige ... Self
Peggy Charren Peggy Charren ... Self (archive footage)
Anderson Cooper ... Self (archive footage)
Cindy Crawford ... Self (archive footage)
Fred Furth Fred Furth ... Self (archive footage)
Charles Gibson ... Self (archive footage)
Josh Golin Josh Golin ... Self
Sean Hannity ... Self (archive footage)
Lucy Hughes Lucy Hughes ... Self
Bob Iger ... Self (archive footage) (as Robert A. Iger)
Allen Kanner Allen Kanner ... Self
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Storyline

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids. Written by The Media Education Foundation

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Genres:

Documentary

Parents Guide:

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Quotes

[first lines]
James U. McNeal: [pioneering youth marketer] The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy. And they certainly deserve consideration as consumers at that time.
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User Reviews

 
The commercialized brainwashing of children
29 November 2017 | by bettycjungSee all my reviews

11/29/17. A sad commentary about how children, from the minute they are exposed to a screen, are being brainwashed into becoming the future consumers of mostly useless products. The most insidious point made by this commentary is how one's self-esteem is tied to the things we buy and how it devalues the important things in life in the process. A definite eye-opener for parents who think it is harmless entertainment to have kids sit in front of a screen (any electronic) all day.


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Details

Official Sites:

Official site

Country:

USA

Language:

English

Release Date:

29 October 2008 (USA) See more »

Company Credits

Show more on IMDbPro »

Technical Specs

Color:

Color

Aspect Ratio:

1.33 : 1
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