Art & Copy (2009)

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential ... See full summary »

Director:

Doug Pray

Writers:

Gregory Beauchamp (original concept), Kirk Souder (original concept)

Stars:

Mary Wells, Dan Wieden, Hal Riney

2 wins & 2 nominations.

Cast

Credited cast:
Lee Clow	...	Himself
Jim Durfee	...	Himself
Cliff Freeman	...	Himself
Jeff Goodby	...	Himself
David Kennedy	...	Himself
George Lois	...	Himself
Charlie Moss	...	Himself
Hal Riney	...	Himself
Phyllis K. Robinson	...	Herself
Ed Rollins	...	Himself
Rich Silverstein	...	Himself
Mary Wells	...	Herself
Dan Wieden	...	Himself

Storyline

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their...

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Plot Keywords:

advertising | apple computer | punctuation in title | ampersand in title | 

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Taglines:

Creativity can solve anything

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Genres:

Documentary

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Certificate:

TV-PG

Details

Official Sites:

Official site

Country:

USA

Language:

English

Release Date:

21 August 2009 (USA)

Also Known As:

Tehni kai diafimisi

Company Credits

Production Co:

Art&Industry,Granite Pass,The One Club

Technical Specs

Runtime:

89 min

Color:

Color

Did You Know?

Quotes

Dan Wieden: I think the real risk comes in being willing to try to be authentic.

User Reviews

Full of sound and even more sound but ultimately signifying nothing

A myopic documentary about the advertising industry, Art & Copy is as lacking in critical analysis as it is historical context. The entire thing is ultimately little more than a collection of interviews generally with obscure professionals (albeit ones connected to a few iconic ads) while occasional statistics appear as segues between scenes. The resulting view of the advertising industry and its development is exceedingly shallow with virtually no take-away as well as nothing to balance the production out. The film seems to push advertising almost entirely as an art form where advertisers draw inspiration from thin air rather than a calculated process that creates benefits for the clients. Unsurprisingly, the statistics in the film refer to ad spends with no statistics relating to ad campaign return (instead you'll get either "It did well" or "The client decided to stop using the campaign").

Art & Copy really could have been so much more with a tighter focus and insights from the director. That said, the film is redeemed by a few interesting bits of trivia such as the origins of the slogan "Just do it"