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Art & Copy (2009)

TV-PG | | Documentary | 21 August 2009 (USA)
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ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential ... See full summary »

Director:

Doug Pray

Writers:

Gregory Beauchamp (original concept), Kirk Souder (original concept) | 1 more credit »
2 wins & 2 nominations. See more awards »

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Cast

Credited cast:
Lee Clow ... Himself
Jim Durfee Jim Durfee ... Himself
Cliff Freeman Cliff Freeman ... Himself
Jeff Goodby Jeff Goodby ... Himself
David Kennedy David Kennedy ... Himself
George Lois ... Himself
Charlie Moss Charlie Moss ... Himself
Hal Riney Hal Riney ... Himself
Phyllis K. Robinson Phyllis K. Robinson ... Herself
Ed Rollins ... Himself
Rich Silverstein Rich Silverstein ... Himself
Mary Wells Mary Wells ... Herself
Dan Wieden Dan Wieden ... Himself
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Storyline

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their... Written by Anonymous

Plot Summary | Add Synopsis

Taglines:

Creativity can solve anything

Genres:

Documentary

Certificate:

TV-PG | See all certifications »

Parents Guide:

View content advisory »
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Details

Official Sites:

Official site

Country:

USA

Language:

English

Release Date:

21 August 2009 (USA) See more »

Also Known As:

Tehni kai diafimisi See more »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

Color:

Color
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Did You Know?

Quotes

Dan Wieden: The inspiration for the slogan 'Just Do It' came from a man who was about to be executed in Utah.
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User Reviews

 
So That's Why They Put The Mute Button On The Remote
25 October 2009 | by druid333-2See all my reviews

For anyone who has either made a grab for the remote control whenever one of those annoying advertisements appear on television,this film may (or may not)interest you. Behind those thirty,or sixty second exercises in video bombast,there are the persons who are responsible (or guilty)for putting them there in the first place. Documentary film maker Doug Pray (Hype,Red Diaper Baby,etc.)directs this informative (and at times,very funny) open window on the talking heads who are behind all of this wretched excess. In a space of 89 minutes,we see the likes of Liz Dolan (a former marketing chief at Nike,who reveals the creepy origins of their catch phrase,"Just Do It"),Dan Wieden,Jeff Goodby,and especially the outspoken George Lois, among others,speak their individual minds on the ins & outs of the advertising business (so now you know who's photograph to toss darts at). In addition to television & radio ads,we also get to know about other aspects of the advertising game (billboards,which I generally consider,for the most part,an eye sore,not to mention magazines & newspapers,etc.). Don't get me wrong---I know that products need to get the word out,but they could be done a bit more tactfully (I've always considered European advertising's approach of a whisper gets more attention than a shout--just watch some of the television advertisements that appear on European television the next time you're over there). This is a documentary that is easy to like, dealing with a subject that some (most?) of us love to hate. Not rated by the MPAA,but contains strong language. Maybe not a good choice for little tykes that are learning to talk (you probably would not want them to blurt out some of the stuff that tumbles out of the mouth of George Lois in mixed company)


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