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Beer Wars (2009)

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A contemporary David and Goliath story that takes you inside the cutthroat world of the big business of American beer.

Director:

Anat Baron

Writer:

Anat Baron
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Cast

Credited cast:
Norman Adami Norman Adami ... Himself - CEO, Miller
Anat Baron Anat Baron ... Herself
Roberta Baskin Roberta Baskin ... Herself - Center for Public Integrity
Jeff Becker Jeff Becker ... Himself - President, Beer Institute
Simon Bergson Simon Bergson ... Himself - Founder, Manhattan Beer Distributors
John Boehner ... Himself - House Majority Leader, 2006
John Bryant John Bryant ... Himself - Odell Brewing
Betty Buck Betty Buck ... Herself - Buck Distributors
August Busch III August Busch III ... Himself - CEO, Anheuser-Busch, 1974-2002 (archive footage)
August Busch IV August Busch IV ... Himself - CEO, Anheuser-Busch, 2006-2008
August Busch Jr. August Busch Jr. ... Himself - CEO, Anheuser-Busch, 1946-1974 (archive footage)
Sam Calagione Sam Calagione ... Himself - Founder, Dogfish Head Craft Brewery
Peter A. DeFazio Peter A. DeFazio ... Himself - Representative, Oregon
George Hacker George Hacker ... Himself - Center for Science in the Public Interest
Steve Hoch Steve Hoch ... Himself - The Wharton School, University of Pennsylvania
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Storyline

A contemporary David and Goliath story that takes you inside the cutthroat world of the big business of American beer.

Plot Summary | Add Synopsis

Taglines:

Brewed in America.

Genres:

Documentary

Certificate:

PG | See all certifications »
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Details

Official Sites:

Official site

Country:

USA

Language:

English

Release Date:

16 April 2009 (USA) See more »

Also Known As:

Пивные войны See more »

Filming Locations:

Las Vegas, Nevada, USA See more »

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Box Office

Gross USA:

$220,000, 31 December 2009
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Color:

Color
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Did You Know?

Quotes

Anat Baron: The big three beer companies- they've been selling sameness for years.
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Connections

Features Squawk Box (1995) See more »

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User Reviews

Biased? Of course it is!
14 March 2010 | by imdb-2965See all my reviews

I'm European, and we've got our own share of huge breweries swamping the market with tasteless pils. But it's not as bad as it is in the US.

The point is, there is NOTHING about the issue to pretend to be objective. There's beer, and there's that dishwater those huge breweries are trying to sell you as beer.

Of course the huge breweries are successful. But success in the market does not mean a better product. McDonalds, Microsoft and Britney Spears all prove the same point: Given good enough marketing, a bit of lobbying and market leverage, you can sell trash.

And of course, the bigger your market share gets, the lower the expectations need to be. Lowest common denominator. And they're not the least innovative; but if they're realizing someone else put a product out there the people like, they try to occupy that niche as well; if they can. That Anheuser-Busch is now producing beer (sometimes not under their own brand) which even might qualify as beer, is only because they've got competition who started it. Without the competition of those small breweries, there would be only Bud Light, Coors Light and Millers Light -- which of course taste all alike. The new sovjet planned economy: You can choose between three products now, but they're all the same.

I think some people here commenting on IMDb about "Bias" are actually astroturfing for some of those three huge breweries. Either that, or they genuinely don't know how good beer tastes.


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