About 40% of consumers surveyed said the streamer is the No. 1 outlet on this front, up from 39% last year. The next highest scoring service was HBO, at 11%, which was down from 14% on the firm’s 2018 survey. The research comes out a day after HBO aired the series finale of “Game of Thrones” — which has rekindled questions about how much momentum HBO may lose now that its most popular show in recent years has concluded.
On Morgan Stanley’s latest survey, after Netflix in second place was “don’t know” with 32% of responses, indicating that many consumers don’t have a strong opinion about which network or Ott service has the best originals.
About 6% of respondents said Hulu has the “best original programming” (up from 4% a year ago),