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Whistler Film Festival: Film / Media and Social Change — Canada and Beyond

by Peter Belsito

When filmmakers begin to work on a project they will usually have a vision of “who it is for”: their work, what section of society they want to enlighten, help and move forward on their thinking.

Then comes the overwhelmingly difficult job of making their dream vision into a completed film. This is always tough, hard work. Film is not easy.

One of the biggest problems filmmakers face is, that after spending blood, sweat, tears and years making a film, at the end of this difficult process they often have little or no idea of how to move forward and connect their film with the audience they made it for. They often fall back on the hopes of making it into this or that film festival which, in fact, is not a solution to the larger problem of distribution with specific marketing tactics. Festivals are only
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