I should probably state at the very beginning that I am not a Windows user nor I am a Mac user either. I use both: but I do use Windows more. The simple reason behind that is every time I use a Mac, I stumble upon a software that I need and is not supported by a Mac machine. It never happened to me the other way around. Now, to the movie. I was really hyped about watching this documentary, I was oh so hyped about learning new things and details behind the rise of Apple, Inc. I won't beat around the bush. I learned nothing new, nothing interesting at least. The movie is basically a couple of mostly older men talking about how amazing Apple is. Literally. Yes, there is a little bit of history included, but, interestingly, it's mostly the victories that got noticed and the failures got smartly omitted, and the history part is limited to the very beginnings when Steves Jobs and Wozniak founded the company (and how they didn't do it to make money, which is also repeatedly reported). Some of the stories are just plain BORING. Another worrying conclusion coming from the movie is that Steve Jobs is the only reason why Apple is a success, and it's clearly stated throughout the picture. Which brings us to an assumption that after Jobs dies, the Apple will die with him. I'm not wishing him death, of course, but it's a human thing to die. That is, of course, if Steve Jobs is in deed a human, about what I'm not as sure as I was before watching the movie. Somewhere around the first half of the movie, I even got offended. I don't appreciate how Mac users always swagger, saying things like "those Windows people think they're so smart" or similar. It even happened to me personally, being treated like a computer user of a worse category, because I use Windows. I honestly never heard Windows users say anything like that about Mac users. I wonder why is that. As a user of both systems, I find it a little bit childish and unfair. It seems Apple's long time strategy is to attack Microsoft, which is just distasteful. Even people connected for many years with Apple, in their interviews admitted shamelessly at some point that it's not the functionality why the company is so successful, but the cult behind it (saying that they have many iPods in their houses, but they never use them, because they're a pain in the ass). Overall, the movie turned me off of this company. It seems Apple is like a balloon: yes it's beautiful and sleek and colorful, and yes it's flair is in its simplicity, but it's also empty and fragile. And one more thing about the movie: I watched it with a true Mac-fanatic. He's fallen asleep before the first hour had passed.
