A documentary about the design of cities, which looks at the issues and strategies behind urban design and features some of the world's foremost architects, planners, policymakers, builders, and thinkers.
Amanda M. Burden
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Half of the human population lives in urban areas. By 2050, this will increase to 80%. Life in a megacity is both enchanting and problematic. Today we face peak oil, climate change, ... See full summary »
Alice Rawsthorn - Design Editor, International Herald Tribune:
Arguably, the biggest single challenge facing every area of design right now is sustainability. It's no longer possible for designers to ignore the implications of continuing to produce more and more new stuff that sometimes we need and sometimes we don't need. Designers spend most of their time designing products and services for the 10% of the world's population that already own too much when 90% don't even have basic products and services to lead a subsistent life. Though a lot of designers ...
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First off, just to let you know, I'm a designer. I say that because it may mean that I have more interest in the subject than most. Objectified however really points to the fact that we are ALL interested in this stuff. Far more than most consciously realize, and for those who do, probably more than we care to admit.
Gary Hustwit's previous, "Helvetica" is on my rack and gets viewed probably about once a year. It's just that kinda documentary. Objectified is, in my 'subjectified' opinion, not quite so good, not quite as thoroughly followed through but Hustwit remains one of my favorite documentarians.
Objectified is certainly engaging enough to pull you into the designing backstage of our world; the depth of thinking that goes behind much of what we take for granted. If you like "stuff" you'll like this movie. Even if you don't particularly care, then I still recommend it. Hustwit is again able to show just how powerful a pull we give to the things around us, what goes into them, and what we get out. You may find you care a lot more than you think you do. We really have a materialistic mindset and this is a good first step to seeing it clearly ... and maybe finding a way out.
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