5.9/10
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17 user 78 critic

Holy Rollers (2010)

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In Brooklyn, a youth from an Orthodox Jewish community is lured into becoming an Ecstasy dealer by his pal who has ties to an Israeli drug cartel.

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2 wins & 2 nominations. See more awards »

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Cast

Cast overview, first billed only:
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Yosef Zimmerman
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Rachel Apfel
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Jackie Solomon
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Mendel Gold
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Elka Gold
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Leon Zimmerman
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Ephraim
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Ruth Gold
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Rebbe Horowitz
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Zeldy Lazar
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Mr. Maxim
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Andrew (The Goy) (as Charles Hewson)
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Ivan
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Israeli Gangster
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Storyline

Inspired by a true story of a young Hasidic man who was lured into the world of international drug trafficking in the late 90s. Written by Carter

Plot Summary | Add Synopsis

Taglines:

In 1998, 1 million ecstasy pills were smuggled into the USA by a group of Hasidic Jews.


Motion Picture Rating (MPAA)

Rated R for drug content and language throughout, and brief sexual material | See all certifications »

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Details

Official Sites:

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Release Date:

23 December 2010 (Israel)  »

Also Known As:

Caminhos Opostos  »

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Box Office

Budget:

$1,000,000 (estimated)

Opening Weekend USA:

$39,685, 23 May 2010, Limited Release

Gross USA:

$302,886, 22 August 2010
See more on IMDbPro »

Company Credits

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Technical Specs

Runtime:

Color:

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Did You Know?

Trivia

Many of the extras in the film were Satmar Hasidim, who would spontaneously offer prayers and blessings at appropriate points in movie scenes, even though those were not scripted. See more »

Goofs

The movie is set in 1998 and you can clearly see cars that have license plates that were not used at that time. See more »

Quotes

Andrew (The Goy): I never heard jews complain so much about making money... Jesus christ.
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Crazy Credits

The closing credits mention the ring was responsible for importing over a million "Ecstacy" pills (should be "Ecstasy") See more »


Soundtracks

Beat Box
Performed by Matisyahu
Courtesy of Epic Records
By arrangement with Sony Music Licensing
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User Reviews

Could have been much better
16 July 2011 | by See all my reviews

Sam Gold (Jesse Eisenberg) is a young man whose life is run by his Orthodox Hasidic Jewish upbringing. He lives at home, works for his father, and will marry only the woman he is set up with. Everything changes, however, when he accepts a job offer from Yosef (Justin Bartha), his best friend's older brother who serves as the community's black sheep. Presented as a free trip to Amsterdam, Sam quickly discovers that to return home, he will have to carry Ecstasy through customs. While he is clearly shaken by this foray into the world of drug running, he quickly realizes what kind of financial benefit this trade could bring him. He begins training other down-on-their-luck Jews to smuggle drugs and before long, asserts himself as a valuable part of kingpin Jackie Solomon's (Danny A. Abeckaser). But as the deals get bigger, Sam's family life falls apart and he comes closer and closer to the edge as the feds get closer.

"Rollers" gets some good-enough performances from the cast. Eisenberg brings a certain emotional attachment to the project and does an admirable job of making Sam his own man instead of a Mark Zuckerberg as a drug mule. Bartha, usually the comic relief, plays well against-type and embraces the black sheep junkie with flair. Based on real events, the film's setting is interesting but fails to develop as I would have liked. There's a great story to be told within the framework of the "Orthodox Jew struggles with the abandonment of his family and faith in order to make good money" plot line. Unfortunately, director Kevin Asch and screenwriter Antonio Macia neglect this, the most intriguing aspect of the tale. Instead, the focus is placed on a cookie-cutter love triangle that stagnates the flow of the film and brought about boredom on my part. A refocused narrative could have made "Holy Rollers" an engrossing film. Instead, the final product is mediocre at best.

My site: www.thesoapboxoffice.blogspot.com


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