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In Brooklyn, a youth from an Orthodox Jewish community is lured into becoming an Ecstasy dealer by his pal who has ties to an Israeli drug cartel.

Director:

Kevin Asch

Writer:

Antonio Macia
2 wins & 2 nominations. See more awards »

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Cast

Cast overview, first billed only:
Jesse Eisenberg ... Sam Gold
Justin Bartha ... Yosef Zimmerman
Ari Graynor ... Rachel Apfel
Danny A. Abeckaser ... Jackie Solomon
Mark Ivanir ... Mendel Gold
Elizabeth Marvel ... Elka Gold
Jason Fuchs ... Leon Zimmerman
Q-Tip ... Ephraim
Hallie Eisenberg ... Ruth Gold
Bern Cohen ... Rebbe Horowitz
Stella Keitel ... Zeldy Lazar
David Vadim ... Mr. Maxim
Charlie Hewson ... Andrew (The Goy) (as Charles Hewson)
Penny Bittone ... Ivan
Ori Pfeffer ... Israeli Gangster
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Storyline

Inspired by a true story of a young Hasidic man who was lured into the world of international drug trafficking in the late 90s. Written by Carter

Plot Summary | Add Synopsis

Taglines:

In 1998, 1 million ecstasy pills were smuggled into the USA by a group of Hasidic Jews.


Motion Picture Rating (MPAA)

Rated R for drug content and language throughout, and brief sexual material | See all certifications »

Parents Guide:

View content advisory »
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Details

Official Sites:

Official site

Country:

USA

Language:

English | Hebrew

Release Date:

23 December 2010 (Israel) See more »

Also Known As:

Caminhos Opostos See more »

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Box Office

Budget:

$1,000,000 (estimated)

Opening Weekend USA:

$39,685, 23 May 2010, Limited Release

Gross USA:

$302,886, 22 August 2010
See more on IMDbPro »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

Color:

Color
See full technical specs »
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Did You Know?

Trivia

Siblings Jesse Eisenberg and Hallie Eisenberg also play siblings in this film. See more »

Goofs

About 40 minutes into the movie, when the European drug lord shows his operation, he says "This thing's capable of producing 300 pills a minute, over 100,000 an hour." However, 300 pills a minute would account for 18,000 per hour. See more »

Quotes

Andrew (The Goy): I never heard jews complain so much about making money... Jesus christ.
See more »

Crazy Credits

The closing credits mention the ring was responsible for importing over a million "Ecstacy" pills (should be "Ecstasy") See more »

Connections

References Wheel of Fortune (1983) See more »

Soundtracks

EENDRIE (4 OPA)
Written by Mj Mynarski and Lydia Muijen
Performed by Lydia Muijen
(c) 2009 24FrameScore
See more »

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User Reviews

 
Sam Gold, Full Of Grace(?)
30 May 2010 | by druid333-2See all my reviews

Within the last thirty years or so,independent cinema has certainly taken on a more respectable air in the annals of movie going. Film makers such as John Sayles,the Coen brothers,and other mavericks have made their mark among the sludge that constitutes main stream movies. Now we can add yet another name to that list:Kevin Asch,who previously directed one other film,'Characters' (unseen by me). Based on situations that transpired in 1998,'Holy Rollers',is a tale of two Hasidic Jews that unknowingly become drug mules for a collective of drug runners from Isreal. Sam Gold (played by Jesse Eisenberg,of 'The Squid & The Whale'fame)is a young man,working for his father's clothing business,until his family hopes (and prays)for Sam becoming a Rabbi someday. In trying to help out his family,financially,he is introduced by his next door neighbour,Yosef Zimmerman (played by Justin Bartha)to Jackie Soloman (Danny Abeckaser),a drug baron,who leads Sam down a one way path to impending doom,as a carrier of pills from Europe for rich "goys" (non Jews). Jackie is smooth (and slimy)enough to get Sam to do his bidding. Sam is smitten with Jackie's girl friend,Rachael Apfel (Ari Graynor),as well as a taste for the good life ('tho not until he is over his head). Others in the cast include Bern Cohen,Mark Ivanir,Halle Kate Eisenberg (Jesse's real life sister),and look out for a cameo/walk on by rapper,Q-Tip,as Ephrim,a fellow drug lord working in Holland. Kevin Asch directs from a screen play written by Antonio Macia. The films gritty cinematography is by Ben Kutchins,with editing by Suzanne Spangler. The film does (at times)resemble 'Maria,Full Of Grace',from a few years back (but don't let that steer you away from a well written,directed & acted film,such as this). Rated 'R' by the MPAA,this film contains strong language,drug references,and some brief sexual content. A film that could act as a warning to young Jews about the dangers of the drug trade,as well as a cautionary tale that could have been told by a Rabbi about swaying from the path.


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