5.9/10
4,640
17 user 78 critic

Holy Rollers (2010)

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In Brooklyn, a youth from an Orthodox Jewish community is lured into becoming an Ecstasy dealer by his pal who has ties to an Israeli drug cartel.

Director:

Kevin Asch

Writer:

Antonio Macia
2 wins & 2 nominations. See more awards »

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Photos

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Cast

Cast overview, first billed only:
Jesse Eisenberg ... Sam Gold
Justin Bartha ... Yosef Zimmerman
Ari Graynor ... Rachel Apfel
Danny A. Abeckaser ... Jackie Solomon
Mark Ivanir ... Mendel Gold
Elizabeth Marvel ... Elka Gold
Jason Fuchs ... Leon Zimmerman
Q-Tip ... Ephraim
Hallie Eisenberg ... Ruth Gold
Bern Cohen ... Rebbe Horowitz
Stella Keitel ... Zeldy Lazar
David Vadim ... Mr. Maxim
Charlie Hewson ... Andrew (The Goy) (as Charles Hewson)
Penny Bittone ... Ivan
Ori Pfeffer ... Israeli Gangster
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Storyline

Inspired by a true story of a young Hasidic man who was lured into the world of international drug trafficking in the late 90s. Written by Carter

Plot Summary | Add Synopsis

Taglines:

In 1998, 1 million ecstasy pills were smuggled into the USA by a group of Hasidic Jews.


Motion Picture Rating (MPAA)

Rated R for drug content and language throughout, and brief sexual material | See all certifications »

Parents Guide:

View content advisory »
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Details

Official Sites:

Official site

Country:

USA

Language:

English | Hebrew

Release Date:

23 December 2010 (Israel) See more »

Also Known As:

Caminhos Opostos See more »

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Box Office

Budget:

$1,000,000 (estimated)

Opening Weekend USA:

$39,685, 23 May 2010, Limited Release

Gross USA:

$302,886, 22 August 2010
See more on IMDbPro »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

Color:

Color
See full technical specs »
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Did You Know?

Trivia

Siblings Jesse Eisenberg and Hallie Eisenberg also play siblings in this film. See more »

Goofs

In a scene between Sam and Rachel in an apartment there is a more recently designed bottle of Vitaminwater on a table bar top (tropical citrus flavor?). As a site note, Glacéau's brand of VitaminWater was not distributed until the early 2000's which puts the product a few years off from when the film was meant to be depicted. See more »

Quotes

Andrew (The Goy): I never heard jews complain so much about making money... Jesus christ.
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Crazy Credits

The closing credits mention the ring was responsible for importing over a million "Ecstacy" pills (should be "Ecstasy") See more »


Soundtracks

Porque Amor
Written by Mj Mynarski and Jonathan Hernandez
Performed by Jonathan Hernandez
(c) 2009 24FrameScore
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User Reviews

Could have been much better
16 July 2011 | by bdgill12See all my reviews

Sam Gold (Jesse Eisenberg) is a young man whose life is run by his Orthodox Hasidic Jewish upbringing. He lives at home, works for his father, and will marry only the woman he is set up with. Everything changes, however, when he accepts a job offer from Yosef (Justin Bartha), his best friend's older brother who serves as the community's black sheep. Presented as a free trip to Amsterdam, Sam quickly discovers that to return home, he will have to carry Ecstasy through customs. While he is clearly shaken by this foray into the world of drug running, he quickly realizes what kind of financial benefit this trade could bring him. He begins training other down-on-their-luck Jews to smuggle drugs and before long, asserts himself as a valuable part of kingpin Jackie Solomon's (Danny A. Abeckaser). But as the deals get bigger, Sam's family life falls apart and he comes closer and closer to the edge as the feds get closer.

"Rollers" gets some good-enough performances from the cast. Eisenberg brings a certain emotional attachment to the project and does an admirable job of making Sam his own man instead of a Mark Zuckerberg as a drug mule. Bartha, usually the comic relief, plays well against-type and embraces the black sheep junkie with flair. Based on real events, the film's setting is interesting but fails to develop as I would have liked. There's a great story to be told within the framework of the "Orthodox Jew struggles with the abandonment of his family and faith in order to make good money" plot line. Unfortunately, director Kevin Asch and screenwriter Antonio Macia neglect this, the most intriguing aspect of the tale. Instead, the focus is placed on a cookie-cutter love triangle that stagnates the flow of the film and brought about boredom on my part. A refocused narrative could have made "Holy Rollers" an engrossing film. Instead, the final product is mediocre at best.

My site: www.thesoapboxoffice.blogspot.com


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