Guy Maddin flies to Kansas City, Missouri, in a vain attempt to save cinema as it continues to die from contempt and neglect. The tongue-in-cheek project begins in a Winnipeg bar where filmmaker Guy Maddin (played by, yes, Guy Maddin) reads a newspaper article declaring the death of cinema in the United States. He decides to ride - or fly - to the rescue. The idea is that the young people have been zombified by their iPhones and iPods and have become celluloid illiterates who watch postage stamp-sized movies on tiny screens. Maddin comes to Kansas to save cinema.