"Frederick's of Hollywood", was started by Frederick Mellinger, inventor of the push-up bra in 1947. Frederick's sold bras, panties, corsets, bedroom slippers, hosiery, bridal lingerie, special occasion lingerie and a whole lot more. The original flagship store was a landmark on Hollywood Boulevard in Los Angeles.
The store previously housed 'The Lingerie Museum' featuring 'The Celebrity Lingerie Hall of Fame', exhibiting a collection of (washed) underwear including corsets and lingerie worn by iconic 1950's pin-up model 'Bettie Page'.
Today, the "Frederick's" brand and online operations are run by Authentic Brands Group.
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