This is the first Bulgarian movie that has done everything professionally - the producing, the marketing and advertising, the vision and sound of the film etc. The commercial success of Mission London is of great importance because if there is profit - more companies will be attracted to invest in Bulgarian cinema. Therefore I really hope the movie gets a good revenue and for now it seems like it would succeed in this mission due to the record breaking audience that it attracted during it's first week. Thanks to a very good advertising campaign and extensive media coverage everybody in Bulgaria is talking about Mission London.
So everything involving the organization and the promoting of the movie was executed fantastically. However the movie itself in my opinion fails to live up to the expectations set by the trailers. Some of the acting is poor due to the casting. The screenplay is too chaotic and the directing only amplifies this feeling. In a few words I could describe Mission London as a mediocre attempt at reinterpretating Guy Ritchie's modern British style cinema of the previous decade (Snatch, Lock stock and two smoking barrels) and mixing it with some typical Bulgarian absurdness. Sadly though the result is neither as intense, complicated and funny as Ritchie's nor is it thoroughly exploring the absurd Bulgarian characters and modern politics. It's a movie that tried to imitate and be original at the same time and unfortunately it didn't succeed at both. Another problem is that Guy Ritchie's style has passed it's time and is already too exploited and Mission London doesn't bring anything new to it. On the contrary the director even picked Alan Ford to play a similar character as he did in Snatch.
In the end I would like to say that i'm hoping Bulgarian cinema will attract more sponsors and the producers will try to make movies at a bigger scale. Mission London is the first bold attempt and it's a good start. For those who are really interested in modern Bulgarian cinema I really want to recommend them watching "Zift", "The World Is Big and Salvation Lurks around the Corner" or "Eastern Plays"! New films from young directors that really impress and show that there is a lot of talent here that just needs to be given the chance to work. Because even though the three movies I mentioned were done with very low budgets the results are really fascinating!
