| Episode cast overview, first billed only: | |||
| Jon Hamm | ... | Don Draper | |
| Elisabeth Moss | ... | Peggy Olson | |
| Vincent Kartheiser | ... | Pete Campbell | |
| January Jones | ... | Betty Draper | |
| Christina Hendricks | ... | Joan Holloway | |
| Bryan Batt | ... | Salvatore Romano | |
| Michael Gladis | ... | Paul Kinsey | |
| Aaron Staton | ... | Ken Cosgrove | |
| Rich Sommer | ... | Harry Crane | |
| John Slattery | ... | Roger Sterling | |
| Mark Moses | ... | Duck Phillips | |
| Colin Hanks | ... | Father John Gill | |
| Talia Balsam | ... | Mona Sterling | |
| Sam Page | ... | Greg Harris | |
| Audrey Wasilewski | ... | Anita Olson Respola | |
For the Heineken beer account, Don and Duck think that targeting upper class suburban housewives is the approach to take. True to their thoughts, Betty even ends up buying Heineken for a small company dinner party. When an inside joke is made at the party about her buying Heineken, Betty uses this situation to later confront Don with her knowledge of his affair with Bobbie Barrett. Don denies everything, although Betty deep in her heart knows the truth. She searches for conclusive evidence of the affair, without luck. But Betty makes a short term decision about their marriage. With other work goings-on, Harry is chastised for a faux pas regarding airing a Maytag commercial on a television movie Maytag deemed unsuitable. Harry, working alone, pleads for extra help for the fledgling television department. Roger denies his request but does allow Harry to co-opt someone from the secretarial staff to assist in at least reading scripts. Thinking it sound interesting, Joan volunteers. She ... Written by Huggo
Betty Draper is torn apart in this episode, and she finally lets her emotions out on Don in one of the finest episodes of the series.
The episode masterfully executes the emotional and over-bearing aspect that Don and Betty have in their home, that tension that was always hidden inside Betty comes out. She might have just realized it, but it was a long time coming. Both Jon Hamm and January Jones are brilliant in their scenes together, and if anyone has seen the film Revolutionary Road or the novel it is based upon one can only imagine what a problem like this will turn out.
On the other side of the episode we have Peggy dealing with her shame and guilt with a priest, and Moss is playing Peggy so well that she might upstage Hamm in the future of the show. Ultimately, this is a very strong episode and one that is sure to become the beginning of a downward spiral for Don, Betty, and Peggy.