It's Valentine's Day 1962, approximately 15 months since we last saw these cast of characters. On personal fronts, Don and Betty seem to have settled into an agreement of sorts that Don will try to be a better husband and father. Although Don makes a romantic gesture for Valentine's - dinner and a hotel stay at the Savoy Hotel - both Betty and Don realize there are still unspoken problems in their marriage. Joan and Roger have cooled off their romance, with Joan now actively dating. Pete and Trudy have worked out their early problems to now have what seems to be a supportive marriage, although the one stress in their lives is that they have not yet conceived a baby. And after an undisclosed leave of absence, Peggy has returned to her copy writers job at Sterling Cooper. There is much speculation among the men at the office as to Peggy's obvious weight loss, some speculating - correctly - that she had a baby, but wrong in that it is Don's (what else could explain Peggy's meteoric rise ... Written by
Did You Know?
Action takes place on February 14th, 1962, which is the original air date of A Tour of the White House
(1962) (which is featured in this episode), and the following day. See more
Near the end of the story, which takes place during February 1962, Don Draper is at home watching The Donna Reed Show. The episode that he's watching is from Season 7, and originally aired 25 February 1965. The Donna Reed Show was only up to Season 4, during February 1962. See more
You are the product. You feeling something. That's what sells. Not them. Not sex. They can't do what we do. And they hate us for it.
References BUtterfield 8
Written by David Carbonara
[Betty breaks down and gets help from a mechanic] See more