A mildly interesting puff piece for In The Style. (I watched all 6 episodes, but there's a reasonable amount of repetition and so perhaps you only really need to watch a single episode, say episode 2 on Lottie Tomlinson, to get the flavour of this.)
While all businesses do, to a greater or lesser extent, fly by the seat of their pants, the CEO of In The Style does seem to have a very reactive leadership style and I wonder if In The Style will be around in the medium to long term. (I'd be in no way unhappy to be proved wrong.)
