The IT Crowd (2006–2013)
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Smoke and Mirrors 

To help Jen with her bra discomfort, Moss miraculously invents the most comfortable bra in the world, so the gang decides to patent it without fully testing the product first. Moss also invents an alter ego to promote the product.


Graham Linehan


Graham Linehan




Episode complete credited cast:
Chris O'Dowd ... Roy Trenneman
Richard Ayoade ... Maurice Moss
Katherine Parkinson ... Jen Barber
Richard Attlee ... Stephen Premel (as Richard Atlee)
Matt Berry ... Douglas Reynholm
Cordelia Bugeja ... Abi
Amelia Bullmore ... Helen Buley
Gemma Cousins Gemma Cousins ... BBC Woman
Adam Farr Adam Farr ... Peter
Peter Sullivan ... John
Kirsty Wark Kirsty Wark ... Herself


When Jen's bra causes her discomfort Moss stays up all night to perfect the latest in living bras, the Abracadabra, which moves in line with body contours and is never too tight, Fearing competition from rivals he calls himself Stephen Fennell but gets confused whilst waiting to be interviewed for a television show and accidentally answers to Stephen Fremel, discovering that he is supposed to be an expert on Iraq. Jen wears the bra during a presentation but it responds to body heat and burns her. Ultimately the trio tout for money to market the bra on TV show 'Dragon's Den', where the sample bra spontaneously combusts. Written by don @ minifie-1

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Release Date:

21 September 2007 (UK) See more »

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Did You Know?


Moss being mistakenly interviewed live on BBC News 24 after a mixup over his name is a reference to an infamous incident in 2006. Guy Goma, who was at the BBC studio for a job interview, was accidentally interviewed on the live news channel after being mistaken for IT expert Guy Kewney. See more »


Roy: How do you feel? You feel ready?
Moss: My middle name is ready. No, that doesn't sound right. I eat ready for breakfast.
See more »


Spoofs BBC News: Episode #9.180 (2006) See more »


In an Instant
Music by George Gabriel
KPM Music Ltd
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User Reviews

Moss takes his bra on Dragon's den
21 November 2015 | by Sleepin_DragonSee all my reviews

The day at work starts badly, Jen's got a bad bra on, Moss struggles with the news, and Roy walks in with bright pink lipstick on. Jen's bra manages to ruin a meeting and give Moss a nightmare, enough so that he invents a new one, the living bra. A bra that will never go bad, 'The Abracada Bra,' Moss even takes it on Dragon' Den. Naturally he wanders into the wrong set. Jen is asked to attend a meeting with important feminist Helen Beuly. Jen and Roy try to get Moss set for his actual appearance on Dragon's Den.

I am getting hooked on Roy's tee-shirts I'd love to get this particular one, so cool!

There were so many good elements to this episode, Roy's lips and scene with Douglas, screamingly funny, as was Moss's nightmare. I I loved Jen's line 'Helen Buly has gone away thinking I was a stripper, hired as a prank.' Hilarious. The personal training sequences were so funny too. Loved the Dragon's den ending! Great episode. 8/10

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