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12 Ways to Say I'm Sorry (2007)

Will Ferguson (or someone claiming to be him) introduces you to the twelve meanings of the phrase "I'm Sorry," almost none of which express actual regret.


Alex Epstein


Alex Epstein


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Complete credited cast:
D.J. McCarthey D.J. McCarthey ... Not Really Will Ferguson
Alain Goulem ... George from Texas
Brett Watson Brett Watson ... Dave
Johanna Nutter Johanna Nutter ... Tilda
Omari Newton ... Buster
Lina Roessler ... Jenny
Nick Baillie ... Robert
Paula Jean Hixson ... Lauren


In this mock informational documentary, Canadian host Will Ferguson explains that there are different cultural connotations to the phrase "I'm sorry" so one must be careful in its use not to provide the wrong meaning. He goes on to explain that in Canada, there are twelve different meanings for the often thrown out off the cuff term "sorry", including the occupational sorry, the subversive sorry, the supercilious sorry, the sexual sorry, the counterfactual sorry, the intellectual sorry, the sympathetic sorry, and the unrepentant sorry. But in reality, do any of these sorry's actually mean "I'm sorry" in the literal sense? In other words, is there actually an authentic sorry in Canadian vernacular? Written by Huggo

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A Comedy about Manners See more »


Short | Comedy



Official Sites:

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Filming Locations:

Montréal, Québec, Canada

Company Credits

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Technical Specs

Sound Mix:

Dolby Digital



Aspect Ratio:

1.78 : 1
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Did You Know?


Lauren: If we could develop a non-hegemonistic hermaneutics of physics, we could... create a perpetual motion machine that really works. And that... that could be a solution for global warming.
Robert: ...Sorry?
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User Reviews

Quite funny....unless you have very thin skin!
4 November 2008 | by MartinHaferSee all my reviews

This is a funny short film about the twelve insincere that Canadians have to say "I'm sorry". None of the twelve mean what non-Canadians think, as all twelve ways really mean a variety of things--all of which are surly and negative! So, on the surface, people might think Canadians are very polite or meek but this is not the case--they are all passive-aggressive creeps! Punctuated within the film are a couple appearances by a very obnoxious and stereotypical American. While some Canadians and Americans might be offended by all this mockery, I laughed and didn't feel the least bit upset. After all, it's all in good fun and no one could take this ribbing seriously.

A very good idea, decent acting, very clever writing--there's an awful lot to like provided you aren't easily offended.

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