The new innovative musical on Broadway starting this era was "West Side Story", the first musical to integrate dance movement into the everyday movement of the characters. The movement was matched by Leonard Bernstein's frenetic score. It also marked the start of the renown of the choreographer/director Jerome Robbins. The era also introduced a plethora of some of what are now considered the most popular but what would have then been also considered traditional musicals, such as "Bye Bye Birdie", "Camelot", "Funny Girl", "Gypsy", "Hello, Dolly!", "How to Succeed in Business Without Really Trying", "The Music Man" and "Fiddler on the Roof". Of these, the latter may have been the most profound in its subject matter - the breaking of tradition - as the Vietnam War and rock music had the effect of needing to rethink the presentation of the traditional musical. There were a few shows which embraced the culture of the time, most notably "Hair". But on the most part, Broadway musicals had ...