YourTV will provide viewers with “sensational real-life stories, irresistible experiences and thrilling tales,” said Fic. “From uplifting relationship features to shocking accounts of wrongdoing, audacious characters to inspirational advice.” The channel will air for 20 hours each day across the U.K., from 7 a.m. until 3 a.m. It joins Fic’s U.K. portfolio that also includes pay TV channels Fox, National Geographic Channel, Nat Geo Wild and Baby TV.
Jeff Ford, managing director Fox Intl. Channels U.K., said: “I am thrilled to announce the launch of YourTV, our first free-to-air channel, an exciting next step in the evolution of our U.K. brand portfolio. Providing a daily treat of compelling scripted and unscripted series for viewers, YourTV is a fresh new destination for entertainment.